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- Contextual Influence of Entrepreneurship Determinants on MSE’s Performance in Ethiopia, Horn of Africa
Abstract Views :80 |
PDF Views:67
Authors
Affiliations
1 Lecturer, Department of Marketing, College of Business and Economics, Bule Hora University, ET
2 Lecturer, Department of Management, College of Business and Economics, Bule Hora University, ET
3 Assistant Professor, Department of Management, College of Business and Economics, Bule Hora University, ET
1 Lecturer, Department of Marketing, College of Business and Economics, Bule Hora University, ET
2 Lecturer, Department of Management, College of Business and Economics, Bule Hora University, ET
3 Assistant Professor, Department of Management, College of Business and Economics, Bule Hora University, ET
Source
AMBER – ABBS Management Business and Entrepreneurship Review, Vol 12, No 2 (2021), Pagination: 6-12Abstract
This research article has examined the Contextual Influence of Entrepreneurship Determinants on MSE’s Performance in Ethiopia. SME entrepreneurs working in West Guji Zone Bule Hora town, Ethiopia used as sample area for data collection. Purposive and stratified sampling was employed to select the respondents. Using a pre-tested survey questionnaire, a total of 208 entrepreneurs as respondents was retained. Correlation analysis and Spearman’s rho regression was used for hypothetical testing. The research enclosed entrepreneurship as determinant on MSE’s Performance. Through evocative statics it is manifested that motivation and self-drive, tolerance to work hard, creativity, flexibility and adaptability to new ideas were the main determinants that affects the performance of MSE’s in the studied area. Inferential statics signified that, there is statistically significant contextual relation between exploratory variables on explained variables. This research has shifted the application of entrepreneurship determinants from developed countries to an emerging like Ethiopia. The research also provides some perceptive implications for business managers and researchers.Keywords
Entrepreneurial Determinants, MSE Performance, Creativity, Motivation and Self-drive.Full Text
References
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- Impact of Advertising in Attracting Clients for Digital Money lending in Africa
Abstract Views :75 |
PDF Views:70
Authors
Affiliations
1 Professor, Department of Commerce, Tumkur University, Karnataka, IN
2 Professor, Department of Management, College of Business and Economics, Bule Hora University, Bule Hora, ET
3 Lecturer, Department of Management, College of Business and Economics, Bule Hora University, Bule Hora, ET
4 Assistant Professor, Department of Management, College of Business and Economics, Bule Hora University, Bule Hora, ET
1 Professor, Department of Commerce, Tumkur University, Karnataka, IN
2 Professor, Department of Management, College of Business and Economics, Bule Hora University, Bule Hora, ET
3 Lecturer, Department of Management, College of Business and Economics, Bule Hora University, Bule Hora, ET
4 Assistant Professor, Department of Management, College of Business and Economics, Bule Hora University, Bule Hora, ET
Source
AMBER – ABBS Management Business and Entrepreneurship Review, Vol 12, No 2 (2021), Pagination: 35-43Abstract
Currently, relating to contesting environment in Africa that administer the banks regarding digital services, by means of billboard to bring in services has a considerable function in rousing and inspiring clients in using offerings and services and consequently attracting them to use their digital services. In other words, if the banks wish to evaluate the efficiency of their advertisement on the clients, they can perform better in future which is a distinctive competence for the banks. The present study was conducted on the clients of the Commercial Bank of Ethiopia Daye branch in Hawassa District which is found on Sidama region Daye town, aiming to answer whether advertisement has caused any improve in the clients’ attraction to use the CBE Daye branches digital services. The current investigate is an applied study which has gathered the structured questionnaires related to the reactions of the clients of Commercial Bank of Ethiopia Daye branch, Hawassa District. The sample size for this study is Eighty-five determining by the rule of thumb technique and the sampling was purposive sampling. The Correlation and regression methods were employed to relationship and impact between explained and explored variables. Furthermore, the types of advertising were investigated. At the same time as the study hypotheses were investigated, all assumptions of alternative hypothesis were accepted with significant level, less than 0.05. Finally, this learning concludes with suggestions including the way advertising transmitted the instance and the position of advertising.Keywords
Advertising, Digital money lending, Electronic Service.Full Text
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