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Impact of Social Media Marketing in Small and Medium Business


Affiliations
1 Indian Academy School of Management Studies, India
 

Technology today is offering the best of its benefits to the users. The technology medium today is more visible and allows usage beyond borders overcoming many hurdles over a period of time and has influenced the world of marketing. Over the last few years social media has completely changed the way internet could be used in business. The users of social media are aware of various social media platforms like Facebook, Instagram, YouTube, Pintrest, Twitter, Watsapp etc.,. Today Facebook is still single important platform for most people to socially network for business or personal purpose. Business Enterprises large, medium or small today are using social media marketing for reaching the internet audience on cross devices. Communication occurs firstly in business to business(B2B) or business to customers (B2C) using social media as their first choice of preference. There is change in the ways how business owners think and purchasing styles of customers occur. This study aims to understand the impact of social media marketing[SMM] and how it has helped the small and medium business enterprises.

Keywords

Small and Medium Business, Social Media, Social Media Marketing.
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  • Impact of Social Media Marketing in Small and Medium Business

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Authors

Reena Shyam
Indian Academy School of Management Studies, India

Abstract


Technology today is offering the best of its benefits to the users. The technology medium today is more visible and allows usage beyond borders overcoming many hurdles over a period of time and has influenced the world of marketing. Over the last few years social media has completely changed the way internet could be used in business. The users of social media are aware of various social media platforms like Facebook, Instagram, YouTube, Pintrest, Twitter, Watsapp etc.,. Today Facebook is still single important platform for most people to socially network for business or personal purpose. Business Enterprises large, medium or small today are using social media marketing for reaching the internet audience on cross devices. Communication occurs firstly in business to business(B2B) or business to customers (B2C) using social media as their first choice of preference. There is change in the ways how business owners think and purchasing styles of customers occur. This study aims to understand the impact of social media marketing[SMM] and how it has helped the small and medium business enterprises.

Keywords


Small and Medium Business, Social Media, Social Media Marketing.

References





DOI: https://doi.org/10.23874/amber%2F2018%2Fv9%2Fi1%2F176060