Brand Preference of Tata Nano:Problems and Satisfaction Level of Consumers from Glocal Perspectives

Transport is an important aid for better hiring. Four-Wheelers are becoming more popular especially among the people belonging to upper middle income group. There are wide choice of brands there is a shift competition among the manufacturers and marketers to attract the attention of buyers. People prefer a specific model of car among different brands for various reasons like price, maintenance, fuel efficiency, appearance, durability and resale value.

Today a four-wheeler industry plays a significant role in the Indian economy.

One of the very important characteristics of economic development is the transformation of luxury goods into necessary goods. In recent times one of such goods, which has been highly demanded by the customers is four wheelers. The four wheeler is an indicator of good standard of living. Hence an attempt has been made on the brand preference of four-wheeler problems and satisfaction of consumers.