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Corporate Social Responsibilities - A Case Study on V-Guard Pvt. Ltd.


Affiliations
1 Acharya Bangalore B School (ABBS), Bangalore, India
 

In 1977, Kochouseph Chittilappilly began a small manufacturing unit for voltage stabilizers with a vision and a capital of Rs 1,00,000 borrowed from his father. He soon established V Guard Industries as a household name.

V-Guard became the synonym for voltage stabilizers across India. The company soon extended their range of products to include Pumps&Motors, Electric Water Heaters, Solar Water Heaters, Wires, UPS, Digitsl UPS, Batteries and Fans. V Guard continues to remain at the helm through rigorous research and development. R&D labs at Cochin and Coimbatore explore and reinvent existing products and design. State of the art production centers ensure consistency and quality throughout the product range. V Guard has an employee strength of more than 1300 and over 5500 indirect employees through its SHG initiatives. With nearly 200 distributors and service centers and above 9500 retailers serving the needs of a 50 million customers, V Guard stands as a market leader. V Guard has taken many initiatives to fulfill corporate social responsibilities. Some of them are the Thomas Chittilapilly Trust, Shantimandiram, Social Welfare Fund, Stabilizer SHG Activity, etc.


Keywords

SHG – Self Help Group, EW - Economically Weaker.
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  • Corporate Social Responsibilities - A Case Study on V-Guard Pvt. Ltd.

Abstract Views: 262  |  PDF Views: 223

Authors

G. Shivaprasad
Acharya Bangalore B School (ABBS), Bangalore, India

Abstract


In 1977, Kochouseph Chittilappilly began a small manufacturing unit for voltage stabilizers with a vision and a capital of Rs 1,00,000 borrowed from his father. He soon established V Guard Industries as a household name.

V-Guard became the synonym for voltage stabilizers across India. The company soon extended their range of products to include Pumps&Motors, Electric Water Heaters, Solar Water Heaters, Wires, UPS, Digitsl UPS, Batteries and Fans. V Guard continues to remain at the helm through rigorous research and development. R&D labs at Cochin and Coimbatore explore and reinvent existing products and design. State of the art production centers ensure consistency and quality throughout the product range. V Guard has an employee strength of more than 1300 and over 5500 indirect employees through its SHG initiatives. With nearly 200 distributors and service centers and above 9500 retailers serving the needs of a 50 million customers, V Guard stands as a market leader. V Guard has taken many initiatives to fulfill corporate social responsibilities. Some of them are the Thomas Chittilapilly Trust, Shantimandiram, Social Welfare Fund, Stabilizer SHG Activity, etc.


Keywords


SHG – Self Help Group, EW - Economically Weaker.