Vol 5, No 2 (2012)

Table of Contents

Vol 5, No 2 (2012)

Articles

Brand Loyalty Model for Oral Care and Life Insurance Sector
J. K. Raju, Manoj Pandey
DOI:10.21095/ajmr/2012/v5/i2/88329 ,  Vol 5, No 2 (2012), Pagination: 1-10
ABSTRACT |  PDF Abstract Views: 244  |  PDF Views: 129
Model of Maturity (MOM) : Lessons for New SHG'S
K. Rajendran
DOI:10.21095/ajmr/2012/v5/i2/88334 ,  Vol 5, No 2 (2012), Pagination: 11-18
ABSTRACT |  PDF Abstract Views: 228  |  PDF Views: 132
Employee Perception of Strategic HRM Practices in SMEs of Manufacturing Sector in India - A Study
Shaji Kurian, G. P. Naik
DOI:10.21095/ajmr/2012/v5/i2/88337 ,  Vol 5, No 2 (2012), Pagination: 19-28
ABSTRACT |  PDF Abstract Views: 258  |  PDF Views: 129
IFRS-Converged IND Accounting Standards - Procedural Issues
K. Kalavati, J. Madegowda
DOI:10.21095/ajmr/2012/v5/i2/88340 ,  Vol 5, No 2 (2012), Pagination: 29-35
ABSTRACT |  PDF Abstract Views: 257  |  PDF Views: 138
Lean Management: It's Applicability in Educational Institutions
R. Pankajakshi, S. V. Arundathi
DOI:10.21095/ajmr/2012/v5/i2/88342 ,  Vol 5, No 2 (2012), Pagination: 36-40
ABSTRACT |  PDF Abstract Views: 228  |  PDF Views: 150
Performance of Indian Mutual Funds with Special Reference to Evaluation of their Reliability
Shantanu Mehta, Charmi Shah
DOI:10.21095/ajmr/2012/v5/i2/88344 ,  Vol 5, No 2 (2012), Pagination: 41-54
ABSTRACT |  PDF Abstract Views: 217  |  PDF Views: 126
An Empirical Study on the Investors' Perception towards Investment Alternatives
R. Shalini, Kiran Hiremath, Poornima Charantimath
DOI:10.21095/ajmr/2012/v5/i2/88348 ,  Vol 5, No 2 (2012), Pagination: 55-65
ABSTRACT |  PDF Abstract Views: 232  |  PDF Views: 182

A Case Study

Kingfisher Airlines (KFA): Castle in the Air?
S. Ravindrababu
DOI:10.21095/ajmr/2012/v5/i2/88350 ,  Vol 5, No 2 (2012), Pagination: 66-70
ABSTRACT |  PDF Abstract Views: 229  |  PDF Views: 259

Book Review

The Price of Inequality
S. Subramanian
DOI:10.21095/ajmr/2012/v5/i2/88354 ,  Vol 5, No 2 (2012), Pagination: 71-72
ABSTRACT |  PDF Abstract Views: 238  |  PDF Views: 109