Faiits and vegetables traverse from farm to consumer palate. Wholesalers, transporters, commission agents, warehouses and retailers are the common intermediary stakeholders'. Government, semi government bodies, insurance and finance companies, consumer organizations and trade associations are other important stakeholders in fruits and vegetables supply chain management. Seasonal - perishable products like fruits and vegetables are delicate by very nature. Both supply and demand are difficult to predict and more difficult to control. The demand for fruits and vegetables is more concentrated in urban centers that are generally far away from the places that grow fruits and vegetables. Hence, developing integrated supply chain for fruits and vegetables is a challenge. In addition to this, the interests of different stakeholders are isolated. The contribution of different stake holders is not defined. The much needed supply chain infrastructure like all weather roads, special vehicles, pre cooling, washing, waxing, grading, packing and handling facilities, terminal markets, storage and processing facilities, information system and technology can not be developed without mutual cooperation and collaboration among different stake holders. For example, all the stake holders have to participate in information dissemination and management for an effective Market Information System.
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