Adarsh Journal of Management Research

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Retail investors have nice time to enjoy the initiation taken by the market regulator SEBI i.e. Removal of entry load on all mutual fund schemes. In any case this norm does not affect the investment style of investors who invest more than Rs. 5 Crore but truly bring change in the investment style of retail category. This act by market regulator brings in certain amount of advantages as well as disadvantages to the core participants say Investors, Distributors, Government and obviously Mutual fund. This study basically proposes to analyse the impact of removal of entry load on NNM of mutual fund industry as a whole because NNM is the prime barometer for any scheme. In order to understand whether the removal of entry load has significant impact on NNM or insignificant, ANOVA and Levene statistic have been used to test the assumption and found that removal of entry load does not have significant impact on the Net New Money.

Keywords

Retail Investors, Entry Load, NNM, SEBI, Mutual Fund.
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