Adarsh Journal of Management Research

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The paper is streamlined to dissect the life Insurance sector in India and its growth in Competitive environment. India has seen economic growth with significant developments in length and breadth over a few decades. Economic liberalization in Insurance plays a significant role in growth and development of the sector. By allowing the private Insurance service providers has allowed India to tap its economic potentials. This has reflective effect in raising standard of living amidst Indian population because Life insurance policy is a social security instrument. Since 1999, IRDA the regulatory body acts as a controlling body for Insurance players in the risk management, by allowing the healthy competition amid the Insurers. Life Insurance market has a retrospective effect, led to improving investment climate by increase in the private players and promoting efficient blend of activities in the sector by adapting to the innovation in distribution of policies.

Keywords

Life Insurance, Insurance Penetration, Insurance Density, Market Share, Insurance Premium.
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