Refine your search
Collections
Co-Authors
Year
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Broca, Saran Preet Kaur
- Destination Based Web-marketing: an Analysis by Service Providers.
Abstract Views :303 |
PDF Views:0
Authors
Affiliations
1 Centre for Hospitality and Tourism Management, University of Jammu., IN
2 University of Jammu., IN
1 Centre for Hospitality and Tourism Management, University of Jammu., IN
2 University of Jammu., IN
Source
International Journal of Hospitality and Tourism Systems, Vol 2, No 1 (2009), Pagination: 187-202Abstract
Web marketing is a new way of performing the task of marketing, made feasible by the advent of new technology namely the Internet. It is a form of direct marketing. Michael E. Porter (2001) has defined the Internet as an enabling technology, a powerful set of tools that can be used, wisely or unwisely, in almost any industry and as part of any strategy. In addition to physical goods, services are increasingly offered through the internet. Electronic services have already changed whole industries, such as banking, health, education, etc., changing the economics behind services offered by streamlining the business and service processes. Tourism industry is no exception to that. Information and communication technology in tourism sector is of special significance. This is due to its special product behavior. Accordingly, various high tech information and communication technologies are in use in the tourism sector around the world. They are used for tourism product development, marketing, distribution and training to tourism sector personnel. Mature tourist destinations are usually highly controlled by the operators. The introduction of the internet as a commercial tool has proved the supply side with an alternative channel for Communication, Marketing and Distribution, which may prove capable of side stepping these middlemen. In the present research, the role to the internet among hotel, travel agencies and airline companies in Jammu is analyzed. Primary survey was conducted among these companies in order to find out the extent of the use of internet in developing Jammu as a destination. With this backdrop, the present study aims to study the role of destination based tourism websites in promoting Jammu as a destination by various Service providers viz. Hotels, Travel Agencies and Airlines in terms of the parameters taken in the study and accordingly to suggest ways and means to improve the websites for better Tourism Destination Marketing. The findings of the study suggest that the websites are scoring above average values on the all the five factors under study namely Functionality, Convenience, Website Layout, Convenience and Content but, however, their performance can still be improved. The Service providers who use these websites, are completely satisfied with the speed of information downloads, transaction processing speed, website designs, logical organization of the website etc.Keywords
Web Marketing, Destinations, Service Providers
References
- Al Masharis M & Al Sanad a(2002), “A best practice model for measuring readiness levels for e-commerce, e-business and e-government applications”. 9th European conference on IT evaluation, p. 11-16.
- Bakos Yannis and Brynjolfsson Erik (2000) “Bundling and competition on the Internet”, Marketing Science Vol. 19, pp. 63-82.
- Bardgett L. (2000), "The Tourism Industry", research paper 00/66, pp 7, 23 June, House of Commons library.
- Benbunan-Fich (2001) “Using Protocol Analysis to evaluate the usability of a commercial website”, Information and Management Vol. 39(2), pp 151-163.
- Bonn M.A & Fur H.L (1998) “ Using internet as a pleasure planning tool: an examination of socio demographic and behavioral characteristics among internet users and non users” Journal of Hospitality and tourism research, vol 22 No: 3, pp 303-317.
- Buhalis, D. (1997). Catalysts in introducing information technology in small and medium sized hospitality organizations. ENTER '97 Conference, Edinburgh, Springer.
- Buhalis. D. (2003) e-tourism, “information technology for strategic tourism management”, Prentice Hall, Harlow.
- Cayusgil Tamer S. (2002) “Expanding the reach of E-Business”, Marketing Management (March/ April) pp. 24-27.
- Chavali Kavita, Sahu Subrat (2008), Conference on Tourism in India challenges ahead, IIMK.
- Clayton, T & Criscuolo, C 2002, Electronic commerce and business change, National Statistics, viewed 16 April 2005, http://www.statistics.gov.uk/cci/article.asp?ID=139.
- Colby Charles L. and Parsuraman A. (2003) “Technology still matters”, Marketing Management (July/August), pp. 28-33.
- D’Ambra, Rice (2001) “Emerging factors in user evaluation of the World Wide Web”, Information and Management Vol. 38(6), pp 373-384.
- Dogac, A, Kabak, Y, Laleci, G, Sinir, S, Yildiz, A, Kirbas, S & Gurcan, Y 2004, 'Semantically enriched web services for the travel industry', SIGMOD Rec., vol. 33, no. 3, pp. 21-7.
- Galloway, L, Mochrie, R & Deakins, D 2004, 'ICT-enabled collectivity as a positive rural business strategy', International Journal of Entrepreneurial Behaviour and Research, vol. 10, no. 4, pp. 247-59.
- Haag, S. (1998). Management Information Systems for the Information Age. New York, Irwin/McGraw-Hill.
- Habul Gerald and Trifts Valerie (2000) “Consumer Decision making in online shopping environments: The effect of Interactive Decision Aids”, Marketing Science Vol.19, pp. 4-21.
- Hakman A. Wan (2000) “Opportunities to enhance a commercial website”, Information and Management Vol. 38(1), pp 15-21.
- Hanna JRP & Millar R.J (1997) Promoting tourism on the internet’ , Tourism Management, Vol 18, No. 7, pp 469-470.
- Hanson Ward (2000), Principles of Internet Marketing (South Western College Publishing).
- Holloway, J. (1994). The Business of Tourism. London, Pitman Publishing.
- Inkpen, G. (1998). Information Technology for Travel and Tourism. Edinburgh, Addison Wesley.
- Inkpen, G. (1998). Information Technology for Travel and Tourism. Edinburgh: Addison Wesley.
- Joo, J. (2002), 'A business model and its development strategies for electronic tourism markets', Information Systems Management, vol. 19, no. 3, pp. 58-69.
- Liu C & Arnett K.P (2000), “Exploring the factors associated with website success in the context of electronic commerce”. Information and Management, vol. 38, p. 23-33.
- Markus, Gratzer; Werner, Winiwarter; Hannes, Werthner (2002), “State of the art in Etourism”, Proceedings of the 3rd South Eastern Conference, The Strathclyde Symposium, Chicester.
- Maswera, T., Dawson, R., Edwards, J. (2005) Analysis of Usability and Accessibility Errors of E-Commerce Websites of Tourist Organisations in Four African countries. In Frew, A.J. (ed) Information and Communication Technologies in Tourism 2005 pp. 531-542.
- Mehra Randiv (2004), Getting to transformation – A Manager’s Handbook (First Edition) (McMillan Publishers).
- Mehta, Versha & Broca, Saran (2008), “Exploring the Factors associated with website success”, in ‘Research in Management and Terchnology’ (eds.) by Aneet & Ramanjeet Singh, pp. 443-58.
- Mill R.C & Marrison, A.M(2002), ‘The tourism system’,4th edition, Kendall/ Hunt.
- Novak Thomas P., Hoffman Donna L., Yung Yui-Fai (2000) “Measuring the Customer Experience in Online Environments: A Structural Modeling Approach”, Marketing Science Vol. 19, pp. 22-42.
- Palmer, A & McCole, P 2000, 'The role of electronic commerce in creating virtual tourism destination marketing organisations', International Journal of Contemporary Hospitality Management, vol. 12, no. 3, pp. 198-204.
- Picoli, G. (2004), Making IT matter: A managers guide to creating and sustaining competitive advantage with information systems, The Center for Hospitality Research, Cornell University School of Hotel Administration, Ithaca, New York.
- Poon, A. (1993). Tourism, Technology and competitive strategies. Wallingford, CAB International.
- Ranganathan C. and Ganapathy S. (2002) “Key dimensions of Business-to-Consumer websites”, Information and Management, Vol. 39(6), pp 457-465.
- Robbins S. Stephanie, Stylianou C. Antonis (2003) “Global Corporate web sites: An Empirical investigation of content and design”, Information and Management Vol. 40(3), pp 205-212.
- Schertler, W. (1994). Dienstleistungseigenschaften begründen Informationsgeschäfte – dargestellt an Tourismusdienstleistungen. In: Schertler, W., ed.: Tourismus als Informationsgeschäft – Strategische.
- Schertler, W. (Ed.). (1995) Tourismus als informationsgeschaft. Vienna: Ueberreuter.
- Shah M.A. (2002) “Electronic Commerce: An Overview”, The Business Review Vol. 9, pp. 45-51.
- Sharma Keshav, Gupta Deepak R., Manhas P.S. (2002) “Internet Marketing: Opportunities and Challenges”, The Business Review Vol. 9, pp. 7-13.
- Sharma P. & Carson D. (2002). Promoting SMTE Migration to the Online Economy: Case Studies from Australia. In K.W. Wöber, A.J. Frew & M. Hitz (Eds.), Information and Communication Technologies in Tourism - ENTER 2002 (pp. 136-144). Wien-New York: Springer-Verlag.
- Sharma, P. Carson, D& De Lacy, T (2000) , National Outline tourism policy initiatives for Australia, Journal of Travel Research, vol. 39, no.2, pp. 157-62.
- Sheldon, P.J. (1998), Tourism information technology, CAB publishing, New York.
- Standing C. & Vasudavan T. (2000), “Diffusion of internet technologies in travel agencies in Australia”. The 8th European Conference on Information Systems (ECIS). P. 1112-1119.
- Steinfield Charles (2004), New Directions in E-commerce (First Jaico Impression) (Jaico Publishing House).
- Strauss Judy and Raymond Frost ( 2003), E-Marketing (First Indian Reprint) .
- Turban , E, King, D, Lee, J & Viehland, D 2004, Electronic commerce 2004: Amanagerial perspective, Pearson Education Inc., Upper Saddle River, New Jersey.
- UNCTAD, (2004), “ UNCTAD’s E tourism initiative”, eleventh session Sao Paulo,13-18 June 2004. TD(xi)/BP/6.
- Uysal M Fesenmairer D.R.O & Leary J.T (1994), Geographic and seasonal variation in the concentration of travel in US, “Journal of travel research, vol 32, No. 3, pp61-64.
- Vyas Parimal H. and Patel Arpana V. (2003) “ Towards E-Marketing: Fancies or Follies”, Journal of Indian Management and Strategy, JIMS 8M (July-September) pp. 35-40.
- Werthner, H & Klein, S 1999a, 'ICT and the changing landscape of global tourism distribution', Electronic Markets, vol. 9, no. 4, pp. 256-62.
- Werthner, H. (1996). Design principles of tourism information systems. ENTER '96 Conference, Innsbruck, Springer.
- Werthner, H. K. S. (1999). Information technology and tourism: a challenging relation. Vienna, Springer Verlag.
- Werthner, H., & Klein, S. (1999). Information Technology and Tourism: A Challenging Relation. Vienna: Springer.
- Wind Jerry and Vijay Mahajan (2002), Convergence Marketing---- Strategies for Reaching the New Hybrid Consumer (Prentice Hall – Pearson Education).
- Woodroof, Burg (2003) “Satisfaction/dissatisfaction: are users predisposed?”, Information and Management Vol.40(4),pp 317-324.
- World Tourism Organisation (1999), Marketing tourism destinations online: Strategies for the information age, Madrid.
- World Travel and Tourism Council (2004), Progress and priorities 2004/2005, World Travel and Tourism Council, viewed 7 March 2005,
- Wulf, Schillewaert, Muylle, Rangarajan (2006) “The role of pleasure in website success”, Information and Management Vol. 43(4), pp 434-446.
- Wyner A. Gordon (2000) “Customer Experience on the Web” Marketing Management pp 6-7.