| Issue | Title | |
| Vol 35, No 7 (2005) | Advertising Effectiveness through Message Strategies- A Case Study of Airtel | Abstract |
| Urvashi Makkar | ||
| Vol 39, No 11 (2009) | Advertising in Multiplexes: Brand Theatre | Abstract |
| Shashi Singhal | ||
| Vol 37, No 8 (2007) | Advertising in the Middle East: Exploring The Impact of the West | Abstract |
| Mais Sukkar, Simon Pervan, Ekant Veer | ||
| Vol 39, No 5 (2009) | Advertising Practices and Promotion in the Islamic World under the Shariah Observation:A Case Study on Bank Islam in Malaysia | Abstract |
| Ahasanul Haque, Khaliq Ahmed, Syeada Irfath Jahan | ||
| Vol 38, No 11 (2008) | AEZ and Gherkin Production under Contract Farming in Karnataka | Abstract |
| H.M. Chandrashekar | ||
| Vol 48, No 3 (2018) | "Affective Reactions" of Rural and Urban Voters to Government Campaign Commercials in Maharashtra | Abstract |
| Mallika Srivastava, Shubhanshu Naik | ||
| Vol 35, No 1 (2005) | Agricultural Marketing in Rural Areas of Dakshina Kannada District-problems and Policy Measures | Abstract |
| A. Raghurama | ||
| Vol 41, No 7 (2011) | Agricultural Rural Marketing in India | Abstract |
| P. K. Dutta | ||
| Vol 44, No 8 (2014) | Aligning Core Brand Values (CBV) and Corporate Social Responsibility (CSR) to Enhance Corporate Brand Equity (CBE): A Non - Monetary Approach | Abstract |
| Shiva Nandan, Monica Nandan | ||
| Vol 45, No 5 (2015) | Allegiance to New Sports: Sports Marketing in Indian Perspective | Abstract |
| Swati Oberoi Dham, Pratika Mishra | ||
| Vol 45, No 8 (2015) | Ambient Advertising: Analyzing its Effectiveness Using an Anti - Smoking Advertisement | Abstract |
| Samarth Singh | ||
| Vol 37, No 7 (2007) | Ambient Media Advertising - A New Era of Creativity | Abstract |
| Shweta Tanwar | ||
| Vol 42, No 9 (2012) | Ambush Marketing Landscape in India: Innovative Practice or Parasitic Marketing? | Abstract |
| A. Shivakanth Shetty | ||
| Vol 42, No 1 (2012) | Amul: Evolution of an International Brand | Abstract |
| A. K. Asthana | ||
| Vol 35, No 8 (2005) | An Analysis of Farmers' Preference for Bt Cotton with Reference to Dharampuri District | Abstract |
| R. K. Sivakumar, N. Ajjan, S. D. Sivakumar | ||
| Vol 43, No 12 (2013) | An Analysis of the Existing Literature on B2C E-commerce | Abstract |
| Deepal Jay Joshi | ||
| Vol 42, No 7 (2012) | An Analysis of TV Advertising and Usage of Celebrity Endorsers: A Content Analysis Approach | Abstract |
| Shakti Prakash, Meenu Kumar, Gyan Prakash | ||
| Vol 34, No 6 (2004) | An Analytical Study of Consumer Behaviour in the Financial Services Industry in Eastern Uttar Pradesh in India | Abstract |
| V. K. Pandey | ||
| Vol 36, No 11 (2006) | An Analytical Study of Physicians Behaviour Towards Marketing of Pharmaceutical Products | Abstract |
| Usha Arora, Girish Taneja | ||
| Vol 34, No 5 (2004) | An Application of Attribution in Consumer Decision Making and Defense Against Post Purchase Dissonance - A Study of Rural Consumer Behaviour | Abstract |
| V. V Subrahamanya Sharma, Ramesh Kasturi | ||
| Vol 53, No 3 (2023) | An Assessment of the Factors Affecting Cause - Enjoined Marketing Offerings and its Impact on Consumer Behavior | Abstract |
| Shruti Gupta | ||
| Vol 38, No 7 (2008) | An Attractiveness of Sarawak as Ecotourism Destination: An overview of Natural Based Market Segment | Abstract |
| Goi Chai Lee, Chieng Fayrene Yew Leh | ||
| Vol 49, No 11 (2019) | An Econometric Analysis of Agricultural Production and Economic Growth in India | Abstract |
| Dhiresh Kulshrestha, Kiran Kumar Agrawal | ||
| Vol 41, No 11 (2011) | An Empirical Investigation in Delivering Quality Healthcare Services to Patients | Abstract |
| Parvez A. Mir | ||
| Vol 43, No 9 (2013) | An Empirical Investigation of Website Design Characteristics, Consumer Trust, and Intention to Shop Online in Hyderabad | Abstract |
| Mohd Layaq Ahamad, Shaikh Mohd Zafar | ||
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