| Issue | Title | |
| Vol 40, No 12 (2010) | A Study on Brand Loyalty about Oats Users with Special Reference to Salem Town, Tamil Nadu | Abstract |
| N. Kanimozhi, A. Jayakumar | ||
| Vol 45, No 11 (2015) | A Study on Brand Preference and Brand Switching Behaviour of Bt Cotton Farmers in Andhra Pradesh | Abstract |
| C. Velavan, S. Naveen Kumar, S. Varadha Raj | ||
| Vol 37, No 3 (2007) | A Study on Brand Preferences of Washing Soaps in Rural Areas | Abstract |
| C. Anandan, M. Prasanna Mohan Raj, S. Madhu | ||
| Vol 36, No 11 (2006) | A Study on Branded Men's Wear | Abstract |
| Ritu Narang | ||
| Vol 37, No 2 (2007) | A Study on Chicken Consumption Pattern and Consumer Preference for Processed Chicken in Coimbatore City | Abstract |
| N. Yesodha Devi, V. S. Kanchana | ||
| Vol 37, No 9 (2007) | A Study on Commercial Efficiency of Tamil Nadu Cooperative Sugar Mills | Abstract |
| S. Ganesan | ||
| Vol 35, No 3 (2005) | A Study on Consumer Behaviour in the Marketing of a Household Appliance in Chennai City of Tamilnadu State | Abstract |
| D. Venkatarama Raju, S. Saravanan | ||
| Vol 40, No 5 (2010) | A Study on Consumer Behaviour of Women with Special Reference to Durable Goods in Coimbatore City, Tamil Nadu | Abstract |
| S. Saravanan | ||
| Vol 35, No 5 (2005) | A Study on Consumer Behaviour towards Cell Phone Users in Thuthookudi City | Abstract |
| V. M. Selvaraj, Ganeshan Malathi | ||
| Vol 41, No 12 (2011) | A Study on Consumer Buying Behaviour of Home Appliances with Reference to LG Products | Abstract |
| M. Nasrin Sulthana, M. Sakthivel Murugan | ||
| Vol 41, No 6 (2011) | A Study on Consumer Perception - A Case Study for Laptops | Abstract |
| P. V. Ranjith, Ela Goyal | ||
| Vol 41, No 12 (2011) | A Study on Consumer Perception about Organized Vs Unorganized Retailers at Kanchipuram, Tamil Nadu | Abstract |
| V. Ramanathan, K. Hari | ||
| Vol 42, No 12 (2012) | A Study on Consumer Perception with Reference to Third Party Administrators (TPAs) | Abstract |
| Sandip Sane, Niharika Singh | ||
| Vol 38, No 2 (2008) | A Study on Consumer Preference and Satisfaction in Uzhavar Sandai at Namakkal District | Abstract |
| N. Panchanathan, S. Senthilkumar, R. Mathivannan | ||
| Vol 38, No 4 (2008) | A Study on Consumer Trust, Value and Loyalty in Relational Exchanges | Abstract |
| N. Balasubramanian, K. Sathyanarayan | ||
| Vol 40, No 10 (2010) | A Study on Consumers' Perceived Value and Satisfaction with Insecticides Used in Paddy in Jorhat District of Assam | Abstract |
| Deepak Bhagat, B. K. Barooah | ||
| Vol 47, No 6 (2017) | A Study on Consumers' Perception About the Importance of Payment Processing Efficiency in Online Retailing Environment | Abstract |
| D. V. R. Subrahmanya Sastry .T, B. Madhusudhana Rao | ||
| Vol 35, No 9 (2005) | A Study on Cotton Seeds in Rural Market with Reference to Nalgonda District (A.P.) | Abstract |
| M. Venkat Ramana Reddy | ||
| Vol 40, No 4 (2010) | A Study on Credit Card Holders' Expectations and Preferences towards Selected Banks in Coimbatore City, Tamil Nadu | Abstract |
| A. Kumaresan, I. Chitrakala, K. Gowtham | ||
| Vol 39, No 10 (2009) | A Study on Customer Preference and Satisfaction towards Restaurants in Coimbatore City | Abstract |
| N. Yesodha Devi, V. S. Kanchana | ||
| Vol 39, No 11 (2009) | A Study on Customer Service of a Government Venture in the Present Scenario | Abstract |
| Amit Kr. Chakrabarty | ||
| Vol 42, No 2 (2012) | A Study on Customer's Satisfaction towards Service Quality of Organized Retail Stores in Haryana | Abstract |
| Manju Malik | ||
| Vol 34, No 1 (2004) | A Study on Customers Awareness towards New Insurance Companies | Abstract |
| N. Raman, C. Gayathri | ||
| Vol 40, No 11 (2010) | A Study on Customers' Attitude towards Online Shopping - An Indian Perspective | Abstract |
| Neelotpaul Banerjee, Anindya Dutta, Tanmoy Dasgupta | ||
| Vol 41, No 10 (2011) | A Study on Customers' Brand Preference of Selective Household Brands at Dindigul, Tamil Nadu | Abstract |
| P. S. Venkateswaran, N. Ananthi, Binith Muthukrishnan K. | ||
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