Vol 5, No 1 (2015)

Table of Contents

Vol 5, No 1 (2015)

Research Papers

An Analysis of Level of Satisfaction of MSMEs towards the Marketing Assistance Programmes of Government
V. Karthihai Selvi, J. Vimal Priyan
 Vol 5, No 1 (2015), Pagination: 1-11
ABSTRACT |  PDF Abstract Views: 195  |  PDF Views: 99
An Empirical Study of Calendar Anomalies: Indian Stock Market Evidence
Bindiya Kunal Soni, Jigna Chandrakant Trivedi
 Vol 5, No 1 (2015), Pagination: 12-18
ABSTRACT |  PDF Abstract Views: 232  |  PDF Views: 172
In the Effect of CSR on Internal Employee Motivation
Abhishek Chaudhary, Mujhaid Ahmad, Soubhagya Nayak, Swati Shalini Kujur, Vikash Bhagat, Priti Vandana, Purba Halady Rao
 Vol 5, No 1 (2015), Pagination: 19-30
ABSTRACT |  PDF Abstract Views: 406  |  PDF Views: 254
Testing Random Walk Hypothesis in Indian Stock Market - A Study of Selected Stocks Listed on BSE
R. Nalini
 Vol 5, No 1 (2015), Pagination: 31-38
ABSTRACT |  PDF Abstract Views: 261  |  PDF Views: 401
Women Entrepreneurship as an Economic Force in Rural Development in Nigeria: Challenges and Prospects
Carl Osunde
 Vol 5, No 1 (2015), Pagination: 39-44
ABSTRACT |  PDF Abstract Views: 238  |  PDF Views: 162
A Research Paper on Size and Growth Opportunity as Determinants of Leverage: Evidence from Indian Textile Industry
Prachi Pargaonkar, P. D. Nare
 Vol 5, No 1 (2015), Pagination: 45-52
ABSTRACT |  PDF Abstract Views: 358  |  PDF Views: 186
Moderating Factors in Growth of Processed Fruits and Vegetables: An Empirical Study
Pushkar Phadtare
 Vol 5, No 1 (2015), Pagination: 53-63
ABSTRACT |  PDF Abstract Views: 212  |  PDF Views: 128
A Study on Managerial Effectiveness among Different Categories of Business Organizations
S. A. Vivek, M. M. Sulphey
 Vol 5, No 1 (2015), Pagination: 64-71
ABSTRACT |  PDF Abstract Views: 268  |  PDF Views: 151
Store Patronage and Store Choice Decision of Shoppers
T. Thiruvenkadam, N. Panchanatham
 Vol 5, No 1 (2015), Pagination: 72-78
ABSTRACT |  PDF Abstract Views: 205  |  PDF Views: 200
Health Indicators for FMCG Distributors: A Quantitative Framework for Evaluation
Dev Narayan Sarkar, Anindya Dutta
 Vol 5, No 1 (2015), Pagination: 79-86
ABSTRACT |  PDF Abstract Views: 337  |  PDF Views: 235
When Consumer Demographics Play a Vital Role: Brand Relationship Approach
Umesh Ramchandra Raut, Prafulla Arjun Pawar
 Vol 5, No 1 (2015), Pagination: 87-98
ABSTRACT |  PDF Abstract Views: 256  |  PDF Views: 115

Case Study

Tug-of-War at Maruti Suzuki India Limited
Pratima Daipuria, Deepti Kakar, Sugandha Sharma
 Vol 5, No 1 (2015), Pagination: 99-106
ABSTRACT |  PDF Abstract Views: 203  |  PDF Views: 140

Book Review

"Sustainable Logistics and Supply Chain Management"
Adwait S. Oak
 Vol 5, No 1 (2015), Pagination: 107-108
ABSTRACT |  PDF Abstract Views: 229  |  PDF Views: 124

Bibliography

Key References on Quality of Work Life
Barkha Gupta, Anukool Manish Hyde Hyde
 Vol 5, No 1 (2015), Pagination: 109-118
ABSTRACT |  PDF Abstract Views: 248  |  PDF Views: 606
Key References on Non Performing Assets of Indian Banks
Vidula Adkar
 Vol 5, No 1 (2015), Pagination: 119-123
ABSTRACT |  PDF Abstract Views: 216  |  PDF Views: 601