Vishwakarma Business Review (VBR) is the journal of Vishwakarma Institute of Management, Pune. VBR is an interdisciplinary management journal focusing on integrating theory, research and practice in the area of management. It aspires to bring academician and practitioner together. The purpose of the journal is to publish conceptually sound contribution in form of research papers, book review and case study. The publication will focus on all contemporary issues of management: marketing, finance, human resource, operations, technology, corporate strategy, economics, public policies and general management.