Atithya: A Journal of Hospitality

Sameer Diwanji ¹, Pavan Patil ²

Affiliations
1 AISSMS College of Hotel Management and Catering Technology, Pune, Maharashtra, IN
2 NIBR College of Hotel Management, Pune, Maharashtra, IN

Abstract

In this study of the operations of Food trucks in Pune, the authors have attempted to review in detail the food truck scenario in the city. Their inception, operations are studied in detail. A food truck is a large vehicle equipped to cook and sell food. Some, including ice cream trucks, sell frozen or pre-packaged food; others have on-board kitchens and prepare food from scratch. Sandwiches, hamburgers, French fries, and other regional fast food fare is common. In recent years, associated with the pop-up restaurant phenomenon, food trucks offering gourmet cuisine and a variety of specialties and ethnic menus, have become particularly popular. Food trucks, along with portable food booths and food carts, are on the front line of the street food industry that serves an estimated 2.5 billion people every day.

Keywords

Food Trucks, Challenges, Pune, Zomato, Policies, Association, Fast Food, Gourmet.

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Sameer Diwanji ¹, Pooja Bindra ²

Affiliations
1 Associate Professor, AISSMS College of HMCT, Pune, Maharashtra, IN
2 AISSMS College of HMCT, Pune, Maharashtra, IN

Abstract

Food photography and styling has become increasingly important these days because of the increasing usage of social media platforms for the marketing of restaurant. The quality of photographs uploaded on websites and social media photographs have a lasting it has on consumers because of its visual impact. The main motive behind the research on this topic was to know about the importance of food photography and styling in marketing of restaurants and to show that consumers choice not only depends on the taste of food but the overall appeal of it. The researcher did the research by personally interviewing a food stylist and food photographer to get more clarity about the topic and to collect data. The researcher also visited restaurants and passed on a questionnaire as a part of the survey. After the research, we have come to the conclusion that food photography and styling are an important part of the marketing strategy of a restaurant and professional help is necessary to make one’s restaurant stand out and to meet the increasing competition in today’s day.

Keywords

Food Styling, Food Photography, Restaurant, Chef, Marketing

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