Frugal Generation: Millennials Perspective of Domestic Tourists in Tanzania

This paper aims to analyze frugal generation with a millennials perspective of domestic tourists in Tanzania. The specific objective is to examine the relationship between frugal generation and domestic tourists’ television usage about national parks. The study area is in Tanzania. Quantitative approach was used to collect data. Survey structured questionnaires were used to capture data from respondents. The data was analyzed using descriptive and Pearson chi-square test. For the sampled domestic tourists who visited Mikumi and Kitulo National Parks, the findings indicate that there is a statistically significant relationship between frugal generation and domestic tourists’ television usage. Future research can explore similar relationships in other countries.