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Authors
Affiliations
1 Institute of Public Enterprises, Hyderabad, IN
Source
Journal of Information and Knowledge (Formerly SRELS Journal of Information Management), Vol 27, No 3 (1990), Pagination: 129-135
Abstract
Dissusses value of marketing approaches to information system and services. Identifies the objectives for a Marketing Management Course for Information professionals. Delineates a module of course contents for such a programme. Calls for a short and long term programmes in Marketing Management.