A. Kottai ¹

Affiliations
1 Informatics (India) Pvt. Ltd., 87, IInd Floor, 11th Cross, Malleswaram, Bangalore 560003, IN

Abstract

A comparison of DIALOG On Disc and Silver Platter interfaces in relation to MEDLINE is made. The CD-ROM technology, hardware requirements, installation procedures, scope, cost, terms, searching the system, displaying and printing search results, documentation and user support given by them are discussed in this paper.

Keywords

DIALOG OnDisc and Silver Platter Interface, MEDLINE, CD-ROM Technology, Performance Evaluation.

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A. Kottai ¹

Affiliations
1 Informatics (India) Pvt. Ltd., No. 87, II Floor, 11th Cross, Malleswaram, Bangalore 560 003, IN

Abstract

Focuses on promoting technical information products and services. Presents marketing tips and techniques and lists various promotional activities.

Keywords

Marketing, Information Products, Planning, Promotional Strategies, Advertising.

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