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Study on Constructive Factors Influencing Job Satisfaction of Sales Executives


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1 Assistant Professors, School of Commerce, CMS College of Science and Commerce, Coimbatore, India
 

Sales executives effectively play an important role in sales generation and the revenue profile of an organization. The sales executives offer the goods and services to the customers directly. They should have interpersonal skills, marketing skills and exceptional strategic talents to meet or exceed the sales objectives. The following are the objectives of the study i. to assess job satisfaction of the sales executives of Maruti Car; ii. to assess the degree of association between Maruti car and job satisfaction of the sales executives. The structured questionnaire ts used to collect the data from the sample respondents. Fifty sales executives are selected including males and females as sample for this study. Random sampling method is used to collect the data from the sales executives. The data ts entered in the master table using MS Excel and then uploaded to SPSS 20 to do the Factor Analysis, Correlation and Regression analysis. This study has found that among all the determinants the monetary benefits are highly associated with job satisfaction. If the sales executives get satisfied in their monetary benefits, it results in good sales and the management can reach their task successfully through their sales executives. Hence the management has to work out an effective salary system to retain and satisfy the sales executives.

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  • Study on Constructive Factors Influencing Job Satisfaction of Sales Executives

Abstract Views: 131  |  PDF Views: 78

Authors

A. Anitha Leema Rose
Assistant Professors, School of Commerce, CMS College of Science and Commerce, Coimbatore, India
D. Moorthy
Assistant Professors, School of Commerce, CMS College of Science and Commerce, Coimbatore, India

Abstract


Sales executives effectively play an important role in sales generation and the revenue profile of an organization. The sales executives offer the goods and services to the customers directly. They should have interpersonal skills, marketing skills and exceptional strategic talents to meet or exceed the sales objectives. The following are the objectives of the study i. to assess job satisfaction of the sales executives of Maruti Car; ii. to assess the degree of association between Maruti car and job satisfaction of the sales executives. The structured questionnaire ts used to collect the data from the sample respondents. Fifty sales executives are selected including males and females as sample for this study. Random sampling method is used to collect the data from the sales executives. The data ts entered in the master table using MS Excel and then uploaded to SPSS 20 to do the Factor Analysis, Correlation and Regression analysis. This study has found that among all the determinants the monetary benefits are highly associated with job satisfaction. If the sales executives get satisfied in their monetary benefits, it results in good sales and the management can reach their task successfully through their sales executives. Hence the management has to work out an effective salary system to retain and satisfy the sales executives.

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No Keywords.

References