A Behavioral Approach to Individual Investment Decision in Mutual Funds

Investment is one of the major economic factors of the human being's life in which the highest returns are expected in order to maintain a good standard of living. There are various behavioral factors which influence the investment pattern of human beings. The main aim of this paper is to study the impact of behavioral factors in individual investor's decisions in Bangalore city with reference to mutual funds as well as to analyze that how the individuals make decisions in order to ensure their savings achieve better returns for their better future. The statistical data proves that there are various behavioral factors which play a very important role in the investment decision making pattern of the individuals which in turn has an impact on the economic condition of the population. In this paper an attempt is made to explain how the individual perception, attitude and behavior have an impact on the investments in mutual funds. Data is collected through primary and secondary both the sources and to test the hypothesis, factor analysis is applied