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A Study on Gap Identification in the Tourism Meta-Market (An Exploratory Study)


Affiliations
1 Assam Institute of Management, Guwahati, India
 

Meta-markets constitute an important segment of any economy. The paper made an effort to identify the significant gaps available i f any, among the meta-elements in the tourism meta-market The study was exploratory by nature with a sample size of 300 respondents. It was centered within the geographical location of Guwahati which lies in the north eastern part of India. The study was based upon primary data and a well structured questionnaire was used for data collection. Further convenience sampling was used as a technique for the selection of the respondents.

From the market survey conducted, it was found that in tourism industry meta-market, meta-elements namely Cab Service (intercity). Skilled Tourist Guide, Translators, Rural Tourism and Heritage Tourism have major impact in the formation of the available gaps. These are vital inputs for the marketers so that they can formulate progressive marketing policies for meeting the identified gaps. Further it can generate employment and are potential areas in the tourism meta-markets that can generate more profits.


Keywords

Meta-market, Meta-elements, Potential, Implication, Variance.
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Abstract Views: 185

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  • A Study on Gap Identification in the Tourism Meta-Market (An Exploratory Study)

Abstract Views: 185  |  PDF Views: 108

Authors

Shazeed Ahmed
Assam Institute of Management, Guwahati, India

Abstract


Meta-markets constitute an important segment of any economy. The paper made an effort to identify the significant gaps available i f any, among the meta-elements in the tourism meta-market The study was exploratory by nature with a sample size of 300 respondents. It was centered within the geographical location of Guwahati which lies in the north eastern part of India. The study was based upon primary data and a well structured questionnaire was used for data collection. Further convenience sampling was used as a technique for the selection of the respondents.

From the market survey conducted, it was found that in tourism industry meta-market, meta-elements namely Cab Service (intercity). Skilled Tourist Guide, Translators, Rural Tourism and Heritage Tourism have major impact in the formation of the available gaps. These are vital inputs for the marketers so that they can formulate progressive marketing policies for meeting the identified gaps. Further it can generate employment and are potential areas in the tourism meta-markets that can generate more profits.


Keywords


Meta-market, Meta-elements, Potential, Implication, Variance.

References