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Strategic Human Resource Management (SHRM) Practices of Indian Fast Moving Consumer Goods (FMCG) Industry with Reference to Advanced Analytics Approaches


Affiliations
1 Research Scholar, Dept of Business Management, Telangana University, Dichpally, Nizamabad, India
2 Research Guide-Dean and Head- Dept of Commerce & Business Management- Moulana Azad National Urdu University, Gachibowli, Hyderabad, India
 

The economic activity of firms in the modern economic environment is becoming more complex due to the increasing globalization and liberalization of markets, changing customer requirements, and ever increasing market competition; therefore, organizations constantly looking for ways to increase performance and competitiveness. Generally, human resources, as workforce and also as business function, are treated as the highest operating cost that should be minimized and at the same time as a source of higher efficiency. Along with this situation in practice, the researchers developed a new interest in human resources as a strategic driver of value creation that can have significant economic effects of the overall organizational results. The modern field of strategic human resource management (SHRM) is attracting a great deal of attention owing to its potential impact on the functioning of organizations. There is now an evolving belief that, if organizations wish to survive and compete in the present-day knowledge-based global economy, they have to acquire, develop, and accordingly manage world-class human resource competencies and practices. This belief has led to research focusing on the impact of HRM/SHRM. The next generation of HR leadership is not about completing transactions—it's about helping drive the CEO to great decisions and using technology to connect the dots throughout the entire organization.
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  • Strategic Human Resource Management (SHRM) Practices of Indian Fast Moving Consumer Goods (FMCG) Industry with Reference to Advanced Analytics Approaches

Abstract Views: 155  |  PDF Views: 113

Authors

Rambabu Pentyala
Research Scholar, Dept of Business Management, Telangana University, Dichpally, Nizamabad, India
Badiuddin Ahmed
Research Guide-Dean and Head- Dept of Commerce & Business Management- Moulana Azad National Urdu University, Gachibowli, Hyderabad, India

Abstract


The economic activity of firms in the modern economic environment is becoming more complex due to the increasing globalization and liberalization of markets, changing customer requirements, and ever increasing market competition; therefore, organizations constantly looking for ways to increase performance and competitiveness. Generally, human resources, as workforce and also as business function, are treated as the highest operating cost that should be minimized and at the same time as a source of higher efficiency. Along with this situation in practice, the researchers developed a new interest in human resources as a strategic driver of value creation that can have significant economic effects of the overall organizational results. The modern field of strategic human resource management (SHRM) is attracting a great deal of attention owing to its potential impact on the functioning of organizations. There is now an evolving belief that, if organizations wish to survive and compete in the present-day knowledge-based global economy, they have to acquire, develop, and accordingly manage world-class human resource competencies and practices. This belief has led to research focusing on the impact of HRM/SHRM. The next generation of HR leadership is not about completing transactions—it's about helping drive the CEO to great decisions and using technology to connect the dots throughout the entire organization.