Abstract

As we are aware that contract farming in other produce like Gurkin and Mango is well established and most of the produce are having a good market in other countries. Even the Mangos which is said to be a highly cultivated in Karnataka region the market for the mango is quite complicated. The study reveals that the contract farming will enhance export potential and the likelihood of improving the social and economic condition of the mango farmers particularly the small mango cultivators. It was seen that the market for the Indian mangos that to 1.19% of exports in the world which is said to be low and most of the exports are by the large formers but according to the pilot study there are more number of small farmers who are lack of proper post harvest facilities, lack of bargaining power, lack of motivation and unable to market their produce for fair cost. The strategy to help the small farmers to go for commercialization of the mango cultivation through contract farming this will help in enhancing the living condition of the farmers and a better bargaining capacity. Moreover the contract farming will improve the good link for small and marginal farmers with private sector and exploit the potential of agro-processing sector by supply the raw commodities to agro processing industries. Hence, the title “Contract Farming – A Way to Sustainable Agriculture” further the proposed paper will recommend some of the policy measures to promote the long term sustainable partnerships and to overcome the danger of exclusion of modern supply chains.

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