A. C. Kiran Kumar ¹, Aluregowda ¹, H. V. Ravindra ²

Affiliations
1 Department of MBA, PESCE, Mandya, IN
2 PESCE, Mandya, IN

Abstract

There is a growing importance on health benefits as people are becoming conscious about the food they and their family members consume. Hence, there is a scope for organic grown products. Earlier people used to consume quality homegrown vegetables, pulses and fruits. This resulted in longevity and healthy lifestyle. The produce was sufficient for self-consumption but because of population explosion, shortsighted Government polices and LPG (Liberalization, Privatization, and Globalization) farmers were not able to meet the growing market demand and supply. This study is an attempt to identify the possible means of providing alternative methods of farming, processing and marketing of organic products commercially. The study reveals that there is significant demand for organically grown produce; hence, more retail outlets can be established, which results in self-employment and sustainable nature of farming that can be promoted. The theme “Make in India” validates in promoting self-employment, hence establishing the retail stores for organic produce and their by providing a wide scope in promoting the entrepreneurs in expansion of organic produce.

Keywords

Entrepreneur Development, Marketing, Organic Farming, Self-Employment, Retail Stores.

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