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Sharma, Shiv Kumar
- A System Dynamic Approach to Analyse the Impact of Electronic Word of Mouth on Box Office Revenue
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1 Dayalbagh Educational Institute, Agra - 282005, Uttar Pradesh, IN
1 Dayalbagh Educational Institute, Agra - 282005, Uttar Pradesh, IN
Source
SAMVAD: International Journal of Management, Vol 14 (2017), Pagination: 19-25Abstract
Movie industry is one of the most dynamic industries. It has been always an area of interest for movie makers to know in advance that how their movies will be performing at the box office. With the advent of internet, consumers are looking for information through various online sources like blogs, social media, review websites etc. The information about new movie releases can easily be searched by using popular search engines online. The rate of search about a movie shows the interest of movie goers. This can impact the actual no. of movie goers, hence creating a direct impact on box office revenue. This paper is a novice attempt to evaluate the impact of electronic word of mouth on the success of a movie. The impact of eWOM is measured using Google trends search and the success of the movie is predicted by analyzing the Boxoffice revenue. The results show that there is a significant relationship between the number of times a movie is searched on Google and the corresponding box office sales.Keywords
Box Office Sales, Electronic Word of Mouth, Google Trends, Movie Forecasting.Full Text
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