South Asian Journal of Management

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Total Customer Value Management:Transforming Business Thinking


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1 Usha Martin Academy, Gymkhana Club Campus, Opp. Dipatoli Cantonment, Booti More, Ranchi 834009, Jharkhand, India
     

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This book titled “Total Customer Value Management” written by Gautam Mahajan discusses various thoughts on the relevance of customer and their attachment with business processes and business cycle. In a nutshell it reflects the interaction between customers and businesses in modern times. Age old strategies of CRM, brand management have now been replaced with CVM, TCVM, CVA, EVA and other relevant business techno terms.
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  • Total Customer Value Management:Transforming Business Thinking

Abstract Views: 128  |  PDF Views: 0

Authors

Sandeep Bhattacharjee
Usha Martin Academy, Gymkhana Club Campus, Opp. Dipatoli Cantonment, Booti More, Ranchi 834009, Jharkhand, India

Abstract


This book titled “Total Customer Value Management” written by Gautam Mahajan discusses various thoughts on the relevance of customer and their attachment with business processes and business cycle. In a nutshell it reflects the interaction between customers and businesses in modern times. Age old strategies of CRM, brand management have now been replaced with CVM, TCVM, CVA, EVA and other relevant business techno terms.