South Asian Journal of Management

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Choosing an Enterprise… How What When


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1 Department of Management & Organization Studies, Faculty of Management & Finance, University of Colombo, Colombo 03, Sri Lanka
     

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The book titled ‘Choosing an enterprise…How what when’, authored by P Jyothi, Bhagawan Prasad, and V Sita, stands as a unique contribution to the practice of enterprising. Addressing the timely significant issue of ‘youth unemployment’ in the context of Indian economy, this book attempts to inform readers how to become job creators by establishing their own enterprises, instead of being passive job seekers at corporates. Thus, the target audience of the book is youth; especially young students.
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  • Choosing an Enterprise… How What When

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Authors

Kumudinei Dissanayake
Department of Management & Organization Studies, Faculty of Management & Finance, University of Colombo, Colombo 03, Sri Lanka

Abstract


The book titled ‘Choosing an enterprise…How what when’, authored by P Jyothi, Bhagawan Prasad, and V Sita, stands as a unique contribution to the practice of enterprising. Addressing the timely significant issue of ‘youth unemployment’ in the context of Indian economy, this book attempts to inform readers how to become job creators by establishing their own enterprises, instead of being passive job seekers at corporates. Thus, the target audience of the book is youth; especially young students.