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Nagar, Nidhi
- Predictive Analysis of Music Preferences of Indian Customers Based on their Personality:A Mixed Method Approach
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Authors
Affiliations
1 Symbiosis Centre for Management and Human Resource Development, Symbiosis Infotech Campus, Hinjewadi, Pune, Maharashtra, IN
2 Bridgei2i Analytics Solutions Private Limited, IN
3 Amity Business School, Amity University, Uttar Pradesh, IN
4 Jyoti Vidyapeeth Women’s University, Jaipur, Rajasthan, IN
1 Symbiosis Centre for Management and Human Resource Development, Symbiosis Infotech Campus, Hinjewadi, Pune, Maharashtra, IN
2 Bridgei2i Analytics Solutions Private Limited, IN
3 Amity Business School, Amity University, Uttar Pradesh, IN
4 Jyoti Vidyapeeth Women’s University, Jaipur, Rajasthan, IN
Source
OPUS: HR Journal, Vol 8, No 1 (2017), Pagination: 1-17Abstract
The current paper examines the music preferences of Indian customers across the Bollywood music industry based on their personality. The sample size of the study was 258 music listeners within the age group of 20-28. The data was collected using a face to face survey that explored the demographics, personality traits and music preferences of the respondents. The personality traits used in the study were mapped with the Big Five (OCEAN) personality traits and the music preferences were captured on a 5 pointer likert scale for different kinds of music clips (classified using MUSIC model). The sample was divided into two sub samples train and tested randomly using Exploratory Factor Analysis on the train sample, as a result of which 5 factor model was validated in the present context. The preference for the different genres from the MUSIC model was analyzed with respect to the Big Five (OCEAN) personality traits using ANOVA technique. The study is significant for the practitioners of the Bollywood music industry as it exhibits the relationship between the personality traits and the music preferences of the Indian customers. The composers can use the knowledge in designing the appropriate music type for their targeted audiences and vice versa.Keywords
Bollywood, Music, Personality, Customer.
References
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- Relationship between Employee Engagement and Organisational Culture of the Educational Institutions: An Empirical Analysis
Abstract Views :108 |
PDF Views:0
Authors
Affiliations
1 Research Scholar, Jayoti Vidyapeeth Women’s University, Jaipur, Rajasthan, IN
2 Assistant Professor, Jayoti Vidyapeeth Women’s University, Jaipur, Rajasthan, IN
1 Research Scholar, Jayoti Vidyapeeth Women’s University, Jaipur, Rajasthan, IN
2 Assistant Professor, Jayoti Vidyapeeth Women’s University, Jaipur, Rajasthan, IN
Source
OPUS: HR Journal, Vol 11, No 2 (2020), Pagination: 65-79Abstract
Engagement is a consistent characteristic depicted by the employee that can strengthen the organisation by means of regular commitment, advocacy, dedication and discretionary effort. It is shown through the optimal use of talents and furnishing support towards the accomplishment of organisation’s goals and values. Engaged employees inculcate a sense of belonging to their organisation. Such employees invest themselves completely in their work role together with the organisation as a whole. Employee engagement is a pertinent factor in determining the success of an organization in terms of its profitability, productivity, and brand image etc. The purpose of this study was to ascertain the relationship between organizational culture (as conceptualised on OCTAPACE dimensions) and the employee engagement across the employees of educational institutions. The study also explores the impact of various demographic and organizational variables on employee engagement. It uses a cross-sectional research design with a questionnaire survey for data collection on a sample of 600 respondents. The findings indicate that the OCTAPACE dimensions such as trust, collaboration, openness, authenticity and confrontation impact the employee engagement along with the demographic and organizational variables such as employees’ family type, experience in the organization, caring responsibilities and educational qualification.Keywords
Employee Engagement, OCTAPACE, Organizational Culture, Educational, InstitutionsReferences
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- Ali, R., & Sinha, S. (2019). A study of organizational culture of private higher educational institutes of Bhopal and Indore: A study of OCTAPACE-profile. International Journal of All Research Writings, 1(4), 27-37.
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