Refine your search
Collections
Co-Authors
Journals
Year
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Kyles, Laci
- What Gamification Tells us about Web Communication
Abstract Views :687 |
PDF Views:2
Authors
Affiliations
1 Mississippi State University, US
1 Mississippi State University, US
Source
Media Watch, Vol 6, No 2 (2015), Pagination: 200-208Abstract
The games that have become a staple on Facebook provide lessons on how to make websites and Internet marketing more successful. We highlight these points that gamers have accomplished: Provide ideological agreement, Create a community, Provide a sense of control or autonomy, Create a way for people to communicate with each other, Recognize gender differences, Provide rewards, and Convince people to commit.Keywords
Gamification, Facebook, Silverpop, Bunchball.
References
- Associated Press (2013, April 25). Zynga continues to lose money, gamers and employees. NDTV. Retrieved from http://gadgets.ndtv.com/games/news/zynga-continues-to-lose-money-gamers-and-employees-358957
- Axon, S. (2010, February 17). Who's Playing Social Games? [STATS]. Retrieved from http://mashable.com/2010/02/17/social-gaming-survey/
- Ben-Sira, Z. (1976). The function of the professional's affective behavior in client satisfaction: A revised approach to Social Interaction Theory. Journal of Health and Social Behavior, 17(March): 3-11.
- Brehm, J. W. & Cohen, A.R. (1962). Explorations in Cognitive Dissonance. Hoboken: John Wiley & Sons, Inc. Bunchball (2012). Enterprise Gamification: The Gen Y Factor. Retrieved from http://www.bunchball.com/.
- Cacioppo, J.T. and Petty, R.E. (1984). The Effects of Involvement on Responses to Argument Quantity and Quality: Central and Peripheral Routes to Persuasion. Journal of Personality and Social Psychology, 46(1), 69-81.
- Diele, O. (2012, September 23). From generation to generation: the ripple effects of women and gaming. Retrieved from http://venturebeat.com/2012/09/23/from-generation-to-generation-the-ripple-effectsof-women-and-gaming/
- Fiske, J. (1987). Television culture. New York: Rutledge.
- Festinger, L. (1957). A Theory of Cognitive Dissonance. Stanford, CA: Stanford University Press.
- Goodman, M., Rolfe, S. and Goodman, K. (2011). The Consumer Culture-From the Radio Act to iPhones. Media Watch, 2(1), 35-42.
- Gramsci, A. (1988). The Antonio Gramsci reader: Selected writings 1916-1935. David Forgacs (Ed.). New York: NYU Press, 421.
- Gramsci, A. (2007). Antonio Gramsci prison notebook, Volume 3. Joseph A. Buttigieg (Ed.). New York: Colombia University Press, 64-65.
- Hall, S. (1982). The rediscovery of ideology: Return of the repressed in media studies. Cultural theory and popular culture: A reader, 111-41.
- Harmon-Jones, E. & Mills, J., eds (1999). Cognitive Dissonance: Progress On A Pivotal Theory in Social Psychology. Washington, D.C.: APA.
- Ingram, M. (2010, February 17). Average social gamer is a 43-year-old woman. Retrieved from http://gigaom.com/2010/02/17/average-social-gamer-is-a-43-year-old-woman/
- Krom, C. L. (2012). Using Farmville in an introductory Managerial Accounting Course to Engage Students, Enhance Comprehension, and Develop Social Networking Skills. Journal of Management Education. 36:848. Retrieved from http://jme.sagepub.com/content/36/6/848
- Kuhn, M.H. (2008). Major trends in tymbolic interaction theory in the past twenty-five years. The Sociological Quarterly, 5(1), 61-68.
- Marketing Vox (2010, August 5). Women game differently. Retrieved from http://www.marketingcharts.com/direct/women-game-differently-13775/
- Marketing Vox (2011, September 6). Zynga to launch Adventure World. Relevant brands take note. Retrieved from http://www.marketingvox.com/zynga-to-launch-adventure-world-relevant-brands-take-note-049796/
- Mulvey, L. (1988). Visual pleasure and narrative cinema. Pendley, C. (Ed.), Feminism and film theory, New York: Rutledge, 57-68.
- Paharia, R. (2013). How to revolutionize customer and employee engagement with big data and gamification: Loyalty 3.0. McGraw Hill: New York.
- Reichert, T. and Lambaise, J, (Eds). (2006). Sex and consumer culture: The erotic content of media and marketing. London: Lawrence Erlbaum Associates.
- Rotter, J. (1975). Some problems and misconceptions related to the construct of internal versus external control of reinforcement. Journal of Consulting and Clinical Psychology, 43(1), 56-67.
- Sarli, A. & Baharun, R. (2011). The position of psychographic variables on target market: Segmentation and marketing. Saarbruecken, Germany: Lambert Academic Publishing.
- Sherif, C., Sherif, M., and Nebergall, R. (1965). Attitude and attitude change: The social judgment involvement approach. Philadelphia: Saunders.
- Snyder, M. (2013) The beginning of the end.
- Streitfeld, D. and Wortham, J. (2012, July 25). The news isn't good for Zynga, maker of Farmville. New York Times. Retrieved from http://www.nytimes.com/2012/07/26/technology/for-zynga-a-reversal-offortune.html?_r=1&
- Summers, N. (2013, March 23). As Facebook hits 250m monthly gamers it starts rolling out a new Games feed on profiles. Retrieved from http://thenextweb.com/facebook/2013/03/26/facebook-hits-250m-monthlygamers-with-more-than-100-developers-generating-over-1m-in-2012/
- Telegraph (2009). Nintendo Wii most popular console among female gamers. Retrieved from http://www.telegraph.co.uk/technology/video-games/nintendo/6672402/Nintendo-Wii-most-popularconsole-among-female-gamers.html
- The Economist. (2013, March 14). Hyperinflation: Fearing the worst. Retrieved from http://www.economist.com/blogs/freeexchange/2013/03/hyperinflation
- Weinstein, A. (1993). Market segmentation: Using demographics, psychographics and other niche marketing techniques to predict and model customer behavior. Chicago: Probus Pub Co.
- Williams, L. (1999). Hard core: Power, pleasure, and the "frenzy of the visible", expanded edition. Berkeley: University of California Press.