Refine your search
Collections
Co-Authors
Journals
Year
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Mishra, Krishna
- Capturing Trends and Identifying the Emerging Cool: A Study of Indian Bollywood Celebs on Twitter
Abstract Views :796 |
PDF Views:0
Authors
Affiliations
1 Marketing, MICA, Shela Village, Ahmedabad-380 058, IN
2 MICA, Ahmedabad, IN
1 Marketing, MICA, Shela Village, Ahmedabad-380 058, IN
2 MICA, Ahmedabad, IN
Source
Media Watch, Vol 6, No 3 (2015), Pagination: 286-295Abstract
People actively participating on social networks like Facebook, Twitter and blogs are questioning the age old logic of boundaries and space. Virtual networks like twitter have given space which not only explores individual self but also connects to a mass phenomenon emerging through thought leaders, celebrities or 'trend setters'. This study is an attempt to take the argument further and identify the emerging 'trend' in India through the celeb-tweets. To verify the argument empirically tweets of ten celebrities on twitter from Bollywood which include actors, choreographers, musicians, and producers were collected over a period of one month and tweet analysis was done by adopting hermeneutics as the method of data analysis. Appropriate codes were considered to address the major question of the paper on 'social trends' and the notion of 'being cool' to validate the question raised in the paper.Keywords
Trend, Cool, Twitter, Celebrity, Bollywood, New Media, Space.References
- Belk, W. R. (2006). Cool Shoes, Cool Self. In A. M. Dahlberg (Ed.), Eyes just for Shoes (pp. 77-90). Stockholm: Swedish Royal Armoury.
- Bhinde, A., Sharma, K., Rao, S., Mishra, K., N.,P., Nemani, N., Jakhotia, M. (2013). India’s Mobile Internet: The revolution has begun. Avendus, September 2013
- Brekenfeld, D. (2009). The cool factor: Building your brands image through partnership marketing.
- Brown, G. (2013). TV, Twitter and Teens: The future of social media is many-to-many. goodreads.com. Retrieved from http://www.goodreads.com/author_blog_posts/5404255-tv-Twitter-and-teens-the-future-of-social-media-is-many-to-many
- Cramer, M. L. (2013). The death of the media brand: is your good name worth anything? Retrieved from www.contentmag.com,
- Davenport, T. H. and Beck, J. C. (2001), The Attention Economy: Understanding the new currency of business Boston: MA: Harvard Business School Press.
- Devaney, P. (2007). It’s all about me. Brand Strategy, November, 2007, 14-15.
- Gamson, J. (1994). Claims to Fame: Celebrity in Contemporary America Berkeley. CA: University of California Press.
- Gerber, J.P., Geiman, C. (2012). Measuring the existence of cool using an extended Social Relations Model.Psychnology Journal, 10 (2), 103-115.
- Hansen. D., Shneiderman. B., and Smith, M. A. (2010). Analyzing Social Media Networks with NodeXL: Insights from a Connected World, Morgan Kaufmann.
- Hargittai, E., & Litt, E. (2011). The tweet smell of celebrity success: Explaining variation in Twit ter adoption among a diverse group of young adults. New Media & Society, 13, 824-842.
- Horton, M., Read, J. C., Fitton, D., Toth, N., and Little, L., (2012).Too Cool at School – Understanding Cool Teenagers. Psychology Journal, 10 (2), 73-91.
- IAMAI Annual Report 2012-2013. Retrieved from www.iamai.in , June 16, 2014. Internet in India 2013. (2013, November 7). Retrieved from www.iamai.in: http://www.iamai.in/rsh_pay.aspx?rid=0xVjWOWUhSU=
- Jackson, T. (n.d.). How Twitter has changed celebrity culture forever. Retrieved from http://www.homebiz.bukiki.com/how-Twitter-has-changed-celebrity-culture-forever/#ixzz30FooIGHw
- Kathleen A. O’Donnell, D. L. (2000). A Theory on the Origins of Cooiness. Advances in Consumer Research, 27 (15), 13-18.
- Knibbs, K. (2013). How Social Media Has Changed What It Means To Be a Celebrity. Retrieved from http://www.digitaltrends.com/social-media/celebrity-social-media-anger/#!WUe32
- Kumar, R. (2013). Social Media and Social Change: How Young People are tapping into Technology. Retrieved from https://blogs.worldbank.org/youthink/social-media-and-social-change-howyoung-people-are-tapping-technology
- Kwak, H., Lee, C., Park, H., & Moon, S. (2010). What is Twitter, a social network or a news media? Proceedings of the WWW 2010. Raleigh, NC.
- Lam, S.K., Ahearne, M., Hu, Y., and Schillewaert, N. (2010). Resistance to brand switching when a radically new brand is introduced: a social identity theory perspective. Journal of Marketing, 74, 128-146.
- Louie, L., & Venkatesh, A. (2013).Social Media as a Cultural Landscape.American Marketing Association, 24, 418-424.
- Loureiro, S.M.C., Lopes, R. (2011). Characteristics of Cool Brands: The Development of a Scale.presented at ANZMAC 2011, Perth Convention and Exhibition Centre, 28 – 30 November 2011.
- M. Ebner, a. M. (2008). Microblogging—more than fun? In I. A. Isaías, Proceedings of the IADIS Mobile Learning Conference (pp. 155-159). Lisbon: Portugal: IADIA.
- McCracken, G. (1989). “Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process,” Journal of Consumer Research, 16 (3), 310-21.
- Mittar, S., & Bhat, S. (2013, December 18). India’s Social Media Stars. Retrieved from www.forbesindia.com: http://forbesindia.com/article/2013-celebrity-100/indias-socialmedia-stars/36713/1
- NextBigWhat, T. (2009). Bollywood Celebrities on Twitter - What Brands can learn from Twilmy Tweets? - NextBigWhat. NextBigWhat. Retrieved 11 July 2014, from http://www.nextbigwhat.com/bollywood-celebrities-on-Twit ter-what-indian-brands-can-learnfrom-twilmy-tweets-297/
- Patra SK (2013). Between Knowledge and power: Political agenda and social engagement of political elites through micro-blogging (Twitter) in India (unpublished). Presented at BRAFFTV Film and Media Conference, 2013, University of Toronto, Canada
- Patra, S., and Datta, S. K. (2010).Celebrity Endorsement in India – Emerging Trends and Challenges.Journal of Marketing and Communication, 5 (3), 16-23.
- Rahman, K., Laud, G. (2013). Why Consumers Seek ‘Coolness’? Understanding the Vernacular Meaning of ‘Cool’. Paper presented at the International Conference on Information and Social Science, held in September 24-26, 2013 at Nagoya.
- Ridings, C. M., & Gefen, D. (2004). Virtual community attraction: why people hang out online. journal of Computer-Mediated Communication, 10 (1), 1-10.
- Shriver, L. (2003). We need to talk about Kevin. London: Serpent’s Tail.
- Singh, A. (2013, august 22). comScore.com Retrieved from www.comscore.com: https://www.comscore.com/Insights/Presentations_and_Whitepapers/2013/2013_India_Digital_Future_in_Focus
- Social Networking Statistics. (2014, January 1). Retrieved from www.statisticbrain.com:http://www.statisticbrain.com/social-networking-statistics/
- Stever, G. S., and Lawson, K. (2013). Twitter as a way for Celebrities to Communicate with Fans: Implications for the study of Parasocial Interaction. North American Journal of Psychology, 2013, 15 (2), 339-354.
- The Hindu. (2013). India is set to become the youngest country by 2020. Retrieved from the hindu: http://www.thehindu.com/news/national/india-is-set-to-become-the-youngest-country-by-2020/article4624347.ece
- Warren, C., & Campbell, M. C. (2013). What Makes Things Cool? The Role of Bounded Autonomy. Retrieved from http://www.cerog.org/lalondeCB/CB/2013_lalonde_seminar/program/papers/warr.pdf
- Wright, N., (2013). Youth and Social Media: Today and Beyond. Retrieved from http://www.slideshare.net/nathantwright/idph