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Authors
Affiliations
1 Keonjhar district of Odisha, Keonjhar-758 022, IN
2 Department of Humanities and Social Sciences, Indian Institute of Technology Kharagpur - 721 302, West Bengal, IN
Source
Media Watch, Vol 3, No 2 (2012), Pagination: 65-68
Abstract
Science communicators in India assume that people are isolated, N-number of individual units of symmetrical scientific cognition and knowledge deficiency which can be addressed by a top-down, structured, rationalized flow of information and education. They fail to understand that humans are an organic part of a socio-cultural whole with complex cognitive and emotional interconnectedness. Based upon our live experience of science communication in India and the review of extant literature, we have tried to disentangle the values associated with the scientific community's approach to science communication in India and those of the general public who are supposed to be enlightened.
Keywords
Cultural Cognition Of People, Deficit of Knowledge, Pluralistic Approach, Science Communication, Top-down Process
