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Authors
Affiliations
1 Department of Journalism and Mass Communication, Babasaheb Bhimrao Ambedkar University, Lucknow-226 025, IN
Source
Media Watch, Vol 5, No 3 (2014), Pagination: 374-381
Abstract
This research aims at analysing popularity of digital media among youth for information sharing and generating support for social movements. The user-friendly technology, the reduced cost of production of digital content, and spread of the internet in peri-urban areas have changed the sender and the receiver position dramatically. Once the receivers of the media content are now actively involved in the production and dissemination of digital content. The concept of the gatekeeper is not relevant to the new media content as most of the matter comes directly from the users. The majority of the content is uploaded to various social networking sites without interference of gatekeepers. The digital media have empowered the common man and provided them another platform to share and express their views on various issues of public interest. It seems that this forum has great potential to help in strengthening democratic movements in India by promoting multiple voices on several issues of public interest, that too, without the interference of any gatekeeper.
Keywords
Narrative, Digital Storytelling, Documentary, Realism, Media
