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Carlson, Danae
- Escape and Re-colonization of Waka Waka : Shakira's Performance at the 2010 World Cup
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1 Department of Communication, Mississippi State University, P.O. Box PF; MS: 9574, Mississippi State, MS 39759, US
1 Department of Communication, Mississippi State University, P.O. Box PF; MS: 9574, Mississippi State, MS 39759, US
Source
Media Watch, Vol 5, No 1 (2014), Pagination: 84-90Abstract
In 2010, Waka Waka was chosen as the anthem for the FIFA World Cup held in South Africa, and Shakira, a well known vocal artist, was appointed the task of performing. The lyrics of the song present a message of world unity. But, a semiotic reading of the official video presents a different interpretation. This paper examines the conflicts between Waka Waka's lyrics and its cinematography, while delving deeper into its underlying colonialism.Keywords
Colonialism, Semiotics, Waka Waka , Shakira, South Africa
- What Gamification Tells us about Web Communication
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PDF Views:2
Authors
Affiliations
1 Mississippi State University, US
1 Mississippi State University, US
Source
Media Watch, Vol 6, No 2 (2015), Pagination: 200-208Abstract
The games that have become a staple on Facebook provide lessons on how to make websites and Internet marketing more successful. We highlight these points that gamers have accomplished: Provide ideological agreement, Create a community, Provide a sense of control or autonomy, Create a way for people to communicate with each other, Recognize gender differences, Provide rewards, and Convince people to commit.Keywords
Gamification, Facebook, Silverpop, Bunchball.References
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