Media Watch

Barry Nnaane ¹

Affiliations
1 The Department of Media and Communication Studies, AFE Babalola University, Ado-Ekiti, Ekiti State, NG

Abstract

There is no disputing the fact that the Internet, apart from being a potent medium of mass communication, has also become a mega-medium by being a platform for the convergence of other media of mass communication. This paper examines if the Internet can be described as a mass medium. It argues that the Internet is a veritable mass medium in its own right and, has also altered and shaped the perception of and the distinction between the traditional media. Anchored on the theory of technological determinism, postulated and popularized by Marshall McLuhan, the paper concedes that although the Internet is a mass medium, its messages/information lacks the attributes of gate-keeping, an important concomitant of mass communication.

Keywords

Internet, Mass Media, Convergence, Globalization and ICTs

Full Text

     

Barry Nnaane ¹

Affiliations
1 Department of Media and Communication Studies, College of Social and Management Sciences, Afe Babalola University, Ado-Ekiti, Ekiti State, NG

Abstract

This paper examined how the Nigerian public perceived the role of the mass media in the fight against corruption. The research design used was survey, while Benin metropolis in Edo State, South-South, Nigeria, was the area of study. The two sampling techniques used were cluster sampling and purposive sampling techniques. Four hundred and fifty (450) copies of questionnaire were administered, while 418 copies representing 92 per cent response rate were retrieved. Majority of the respondents agreed that the media in the country have played a positive role in the fight against corruption. The study recommends, among others, that media professionals should be socially-responsible and abide by the ethics of the profession, so that they can fight corruption in the country without fear or favour.

Keywords

Public, Perception, Corruption, Media, Nigeria

Full Text