Skin Care Behaviors for Wellaging in Male Adults

Background/Objectives: The purpose of this study was to examine the skin care behaviors of male adults for wellaging in an effort to improve their quality of life through various skin care behaviors in pursuit of healthy life and to seek ways of vitalizing the beauty industry for men from diverse angles.

Method/Statistical Analysis: The collected data were analyzed by SPSS(statistical package for the social science) 23.0 version for Windows. To find out the adult men’s degree of skin and beauty care for wellaging, x² (chi-square) test, frequency analysis, one-way ANOVA and t-test were carried out.

Findings: The largest number of the men possessed oily skin. As a result of analyzing their skin care for wellaging, many didn’t apply face packs for wellaging, and the men who were unmarried and who spent average 200 thousand won or more on appearance management on a monthly basis applied face packs more often for wellaging than the other men. The men who were in their 30s, who were unmarried and whose monthly mean appearance management spending was larger massaged their faces or got massages more frequently for wellaging than the others. Although men are said to be interested as well in skin beauty along with social development, the findings of the study show that they weren’t yet exposed a lot to skin care, and how to make skin care more accessible to them should be considered.

Improvements/Applications: This study investigated the beauty care behaviors of the selected men for wellaging and is expected to be utilized as basic data on the vitalization of the beauty industry and the beauty market for men.