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Banerjee, Sougata
- Factors affecting the Consumer Buying Behavior in Kidswear Market and Perceptual Mapping of the Kidswear Brands of Shopper’s Stop
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1 Dept. Of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt. Of India, Block-LA, Plot No: 3B, Sector-III, Salt Lake City, Kolkata–700098, IN
1 Dept. Of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt. Of India, Block-LA, Plot No: 3B, Sector-III, Salt Lake City, Kolkata–700098, IN