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Rahman, Sabbir
- Purchasing Behavior for Pirated Products
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PDF Views:1
Authors
Affiliations
1 Faculty of Economics & Management Sciences International Islamic University, Malaysia Box No. 10, 50728 Kuala Lumpur, MY
2 Department of Economics University of Rajshahi, BD
1 Faculty of Economics & Management Sciences International Islamic University, Malaysia Box No. 10, 50728 Kuala Lumpur, MY
2 Department of Economics University of Rajshahi, BD
Source
Journal of Management Research, Vol 11, No 1 (2011), Pagination: 48-58Abstract
The purpose of this study is to explore the factors influencing the Bangladeshi consumers' perception toward purchasing pirated products. To explore these factors, this study had conducted a survey among the Bangladeshi consumers'. The data analysis was conducted through exploratory factor analysis, confirmatory factor analysis and structural equation modeling to test the hypotheses. Among the four variables, individual personalities and economic conditions are the most significant followed by social influences and pricing of pirated products. The outcome of this research showed a comprehensively integrated framework for policy maker and business enterprise to understand the dynamic relationships among dimensions of social influence, pricing, economy, and personality to understand the consumers' perception toward purchasing pirated products. Further research is needed to examine these factors with additional samples before generalization can be made.Keywords
Pirated Products, Social Influence, Purchasing Behavior
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- Exploring Customers' Shopping Experience through Shopping Center Branding in Malaysia
Abstract Views :373 |
PDF Views:1
Authors
Affiliations
1 Faculty of Economics & Management Sciences International Islamic University Malaysia Box No. 10, 50728 Kuala Lumpur, MY
1 Faculty of Economics & Management Sciences International Islamic University Malaysia Box No. 10, 50728 Kuala Lumpur, MY
Source
Journal of Management Research, Vol 9, No 3 (2009), Pagination: 167-181Abstract
This study explores customers' shopping experience through shopping center branding. It highlights shopping center branding which is essentially the promise of the shopping center to deliver to it's customers the ultimate shopping experience. Measurement of shopping center branding is done by the level of awareness and care, which customers display towards the branding efforts. Two separate surveys were carried out for this purpose. The first one, to find out the customers' level of awareness by way of recognition and recall of the shopping center's name. The second one, to find out if they know who owns/manages the shopping center and if they care about who owns/manages it. It also attempts to find out how customers' shopping experiences are affected by the shopping center's branding effort: elements which include store atmosphere, image, store layout, tenant mix etc. Analysis of data reveals that the quality of shopping center branding in Malaysia has not reached the desired level; it is perhaps just another type of advertising. Shopping center managements need to establish a more creative and emotional bond with their customers. Only then, they can enhance the shopping experience and benefit from branding.Keywords
Shopping Experience, Branding, Shopping Center BrandingReferences
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