Refine your search
Collections
Co-Authors
Journals
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Handa, Meenakshi
- Ethical Issues Encountered by Marketing Researchers in India
Abstract Views :401 |
PDF Views:1
Authors
Affiliations
1 University School of Management Studies Guru Gobind Singh Indraprastha University Kashmere Gate, Delhi 110006
1 University School of Management Studies Guru Gobind Singh Indraprastha University Kashmere Gate, Delhi 110006
Source
Journal of Management Research, Vol 10, No 3 (2010), Pagination: 135-150Abstract
With the growth of the marketing research function, the significance of ethical issues in the field is also increasing. The validity of research findings and their utilization, respondent willingness to cooperate, the rights of the various stakeholders in the research process as well as the very credibility of the profession are impacted by research ethics. This paper provides the findings of an empirical investigation into the frequency with which major ethical issues are encountered by marketing researchers-in marketing departments and research agencies in India. The study finds that though the overall reported frequency of encountering unethical practices is on the lower side, there is nevertheless a general acknowledgment of the existence of these practices and that opinions on what constitutes unethical practice is divided with regard to certain issues.Keywords
Ethics, Marketing Research, Respondent Abuse, Research IntegrityReferences
- Akaah, I. P. (1990), Attitudes of Marketing Professionals towards Ethics in Marketing Research: A Cross-national Comparison, Journal of Business Ethics, 9: 45-53.
- Akaah, I. P. (1993), Organizational Culture and Ethical Research Behavior, Journal of the Academy of Marketing Science, 21(1): 59-63.
- Akaah, I. P. and Riordan, E. A. (1989), Judgments of Marketing Professionals about Ethical Issues in Marketing Research: A Replication and Extension, Journal of Marketing Research, 26 (February): 112-20.
- Baumhart, R. C. (1961), How Ethical are Businessmen? Harvard Business Review, 39(4): 6-19.
- Bezilla, R., Joel, B., Haynes, J. B. and Elliot, C. (1976), Ethics in Marketing Research, Business Horizons, 19(April): 83-86.
- Blankenship, A. B. (1964), Some Aspects of Ethics in Marketing Research, Journal of Marketing Research, 1(May): 26-31.
- Brenner, S. N. and Molander, E. A. (1977), Is the Ethics of Business Changing, Harvard Business Review, 55, (January-February): 57-71.
- Bogart L. (1962), The Researcher's Dilemma, Journal of Marketing, 26 (January): 6-11.
- Bowers D. (1999), A Snapshot of US Research, Market Research, (Fall): 34-35.
- Coe, T. L. and Coe, B. (1976), Marketing Research: The Search for Professionalism, in Bernhardt, K. L. (Ed.), Marketing: 1776- 1976, and Beyond, pp. 257-9, American Marketing Association, Chicago, IL.
- Coney, K. A. and Murphy. J. H. (1976), Attitudes of Marketers toward Ethical and Professional Marketing Research Practices, in Nash, Henry W. and Robin, Donald P. (Eds.), Proceedings: Southern Marketing Association, pp. 172-4.
- Crawford, M. C. (1970), Attitudes of Marketing Executives toward Ethics in Marketing Research, Journal of Marketing, 34 (April): 46-52.
- Day, G. S. (1975), The Threats to Marketing Research, Journal of Marketing Research, 12 (November): 462-467.
- Day, R. L. (1975), Comment on Ethics in Marketing Research – Their Practical Relevance, Journal of Marketing Research, 12(May): 232-3.
- Ferrell, O. C. and Skinner, S. J. (1988), Ethical Behavior and Bureaucratic Structure in Marketing Research Organizations, Journal of Marketing Research, XXV(February): 103-109.
- Ferrell, O. C., Hartline, M. D. and McDaniel, S. W. (1998), Code of Ethics among Corporate Research Departments, Marketing Research Firms and Data Subcontractors: An Examination of a Three Communities Metaphor, Journal of Business Ethics, 17: 503-516.
- Fraedrich, J. and Ferrell, O. C. (1992), Cognitive Consistency of Marketing Managers in Ethical Situations, Journal of the Academy of Marketing Science, 20(3): 245-252.
- Frey, C. J. and Kinnear, T. C. (1979), Legal Constraints and Marketing Research: Review and Call to Action, Journal of Marketing Research, 16(August): 295-302.
- Giacobbe, R. W. and Segal, M. N. (2000), A Comparative Analysis of Ethical Perceptions in Marketing Research: USA vs. Canada, Journal of Business Ethics, 27(3): 229-245.
- Hunt, S. D., Chocko, L. B. and Wilcox, J. B. (1984) Ethical Problems of Marketing Researchers, Journal of Marketing Research, 21(August): 309-24.
- Malhotra, N. K. and Miller, G. L. (1998), An Integrated Model for Ethical Decisions in Marketing Research, Journal of Business Ethics, (17): 263-268.
- McDaniel, S. W., Verille, P. and Madden, C. S. (1985), The Threats to Marketing Research: An Empirical Reappraisal, Journal of Marketing Research, 22(February): 74-80.
- Moorman, C., Zaltman, G. and Deshpande, R. (1992), Relationships between Providers and Users of Market Research: The
- Dynamics of Trust Within and between Organizations, Journal of Marketing Research, 24: 314-328.
- Murphy, P. E. and Laczniak, G. R. (1981), Marketing Ethics: A Review with Implications for Managers, Educators and Researchers, in Enis, B. M. and Roering, K. J. (Eds.), Review of Marketing, pp. 251-66, American Marketing Association, Chicago.
- Murphy P. E. and Laczniak G. R. (1992), Traditional Ethical Issues Facing Marketing Researchers, Marketing Research: A Magazine of Management and Applications, March: 8-21.
- Schneider, K. C. (1977), Subject and Respondent Abuse in Marketing Research, MSU Business Topics, 25(Spring): 13-19.
- Schneider, K. C. and Holm, C. K. (1982), Deceptive Practices in Marketing Research: The Consumer's Viewpoint, California Management Review, 24(Spring): 89-96.
- Skinner, S. J., Ferrell, O. C. and Dubinsky, A. J. (1988), Organizational Dimensions of Marketing Research Ethics, Journal of Business Research, 16(May): 209-23.
- Smith S. A. (1974), Research and Pseudo-research in Marketing, Harvard Business Review, (March-April): 73-76.
- Tybout, A. M. and Zaltman, G. (1974), Ethics in Marketing Research: Their Practical Relevance, Journal of Marketing Research, 11(November): 357-68.
- Vitell, S. J. and Muncy, J. (1992), Consumer Ethics: An Empirical Investigation of Factors Influencing Ethical Judgments of the Final Consumer, Journal of Business Ethics, 11: 585-97.
- Webster, F. E. Jr. (1978), Is Industrial Marketing Coming of Age? in Bonoma, T. V. and Zaltman, G. (Eds.), Review of Marketing, pp. 138-59, American Marketing Association, Chicago.
- Zay-Ferrell M., Weaver, K. and Ferrell, O. C. (1979), Predicting Unethical Behavior among Marketing Practitioners, Human Relations, 32(July): 557-569.
- Employee Engagement
Abstract Views :1598 |
PDF Views:4
Authors
Affiliations
1 University School of Management Studies Guru Gobind Singh Indraprastha University New Delhi 110078
1 University School of Management Studies Guru Gobind Singh Indraprastha University New Delhi 110078
Source
Journal of Management Research, Vol 14, No 1 (2014), Pagination: 57-67Abstract
The purpose of the present study is to explore the relationship between personality and employee engagement amongst frontline personnel in the organized retail industry in India. In particular, the study seeks to examine the relationship between two personality traits, extraversion and conscientiousness with engagement amongst frontline employees. The Utrecht work engagement scale (2003) and Big Five Personality scale (McCrae and Costa, 1989) have been used for this purpose. Primary data was collected from 333 frontline employees working in different retail formats. The study finds that there is considerable scope for improvement in the level of employee engagement amongst the frontline personnel in the organized retail industry. There, however does exist a positive relationship between the extraversion and conscientiousness personality traits and employee engagement. Based on the findings, the paper recommends measures for improving employee engagement levels through a better fit between employee personality and the retail work environment.Keywords
Employee Engagement, Big Five Personality Traits, Extraversion, Conscientiousness, Retail Industry, IndiaReferences
- Auh, S., Menguc, B., Fisher, M. and Haddad, A. (2011), The Contingency Effect of Service Employee Personalities on Service Climate: Getting Employee Perceptions Aligned can Reduce Personality Effects, Journal of Service Research, 14(4): 426.
- Bakker, A. B. (2010), Engagement and “Job Crafting”: Engaged Employees Create their Own Great Place to Work, in Albrecht, S. L. (Ed), Handbook of Employee Engagement: Perspectives, Issues, Research and Practice, pp. 229–244.
- Barrick, M. and Mount, M. (1991), The Big Five Personality Dimensions and Job Performance: A Meta-analysis, Personnel Psychology, 44(1): 1–26.
- Barrick, M. R. and Mount, M. K. (1993), Autonomy as a Moderator of the Relationships Between The Big Five Personality Dimensions and Job Performance, Journal of Applied Psychology, 78: 111–118.
- Bauer, T. N., Erdogan, B., Liden, R. C. and Wayne, S. J. (2006), A Longitudinal Study of the Moderating Role of Extraversion: Leader-member Exchange, Performance, and Turnover during New Executive Development, Journal of Applied Psychology, 91(2): 298–310.
- Bono, J. E. and Judge, T. A. (2003), Core Self-evaluations: A Review of The Trait and its Role in Job Satisfaction and Job Performance, European Journal of Personality, 17: S5–S18.
- Costa, P. T. and Mccrae, R. R. (1980), Influence of Extroversion and Neuroticism on Subjective Well-being: Happy and Unhappy People, Journal of Personality And Social Psychology, 38(4): 668–678.
- Costa, P. T. Jr. and Mccrae, R. R. (1988), Personality in Adulthood: A Six-year Longitudinal Study of Self-reports and Spouse Ratings on the Neo Personality Inventory, Journal of Personality and Social Psychology, 54: 853–863.
- Costa, P. and Mccrae, R. (1992), NEO-PI-R and NEO-FFI Professional Manual, Psychological Assessment Resources, Odessa, FL.
- Demerouti, E. and Bakker, A. B. (2011), The Job Demands–resources Model: Challenges for Future Research, South African Journal of Industrial Psychology, 37: 1–9.
- Diener, E., Suh, E. M., Lucas, R. E. and Smith, H. L. (1999), Subjective Well-being: Three Decades of Progress, Psychological Bulletin, 125(2): 276–302.
- Diener, E. and Seligman, M. E. P. (2002), Very Happy People, Psychological Science, 13(1): 81–84.
- Digman, J. M. (1990), Personality Structure: Emergence of the Five-factor Model, Annual Review of Psychology, 41: 417–40.
- Stewart, G. L. and Nandkeolyar, A. K. (2006), Adaptation and Intra-individual Variation in Sales Outcomes: Exploring the Interactive Effects of Personality and Environmental Opportunity, Personnel Psychology, 59(2): 307–332.
- Hackman, J. and Oldham, G. (1975), Development of the Job Diagnostic Survey, Journal of Applied Psychology, 60(2): 159–170.
- Hallberg, U. E. and Schaufeli, W. B. (2006), “Same Same” But Different? Can Work Engagement be Discriminated from Job Involvement and Organizational Commitment? European Psychologist, 11: 119–127.
- Hallberg, U. E., Johansson, G. and Schaufeli, W. B. (2007), Type A Behavior and Work Situation: Associations with Burnout and Work Engagement, Scandinavian Journal of Psychology, 48(2): 135–142.
- Halbesleben, J. R., Harvey, J. and Bolino, M. C. (2009), Too Engaged? A Conservation of Resources View of the Relationship between Work Engagement and Work Interference with Family, Journal of Applied Psychology, 94(6): 1452–65.
- Hattrup, K. and Jackson, S. E. (1996), Learning about Individual Differences by Taking Situations Seriously, in Murphy, K. R. (Ed), Individual Differences and Behavior in Organizations, pp.507-547, Jossey-bass, San Francisco.
- Hobfoll, S. E. (1989), Conservation of Resources: A New Attempt at Conceptualizing Stress, American Psychology, 44: 513–524.
- Ilies, R., Scott, B. A. and Judge, T. A. (2006), The Interactive Effects of Personal Traits and Experienced States on Intraindividual Patterns of Citizenship Behavior, Academy of Management Journal, 49: 561–575.
- John, O. P. (1990), The “Big Five” Factor Taxonomy: Dimensions of Personality in The Natural Language and in Questionnaires, in Pervin, L. A. (Ed), Handbook of Personality Theory and Research, pp. 66–100, Guilford Press, New York.
- Judge, T. A., Locke, E. A. and Durham, C. C. (1997), The Dispositional Causes of Job Satisfaction: A Core Evaluations Approach, in Cummings, L. L. and Slaw, B. M. (Ed), Research in Organizational Behavior, pp. 151-188, Jai Press, Greenwich, CT.
- Judge, T. A., Bono, J. E., Erez, A. and Locke, E. A. (2005), Core Self-evaluations and Job and Life Satisfaction: The Role of Self-concordance and Goal Attainment, Journal of Applied Psychology, 90: 257–268.
- Kahn, W. A. (1990), Psychological Conditions of Personal Engagement and Disengagement at Work, Academy of Management,33: 692–724.
- Kim H. J., Shin K. H. and Swanger, N. (2009), Burnout and Engagement: A Comparative Analysis Using the Big Five Personality Dimensions, International Journal of Hospitality Management, 28: 96–104.
- Koyuncu, M., Burke, R. J. and Fiksenbaum, L. (2006), Work Engagement among Women Managers and Professionals in a Turkish Bank: Potential Antecedents and Consequences, Equal Opportunities International, 25: 299–310.
- Langelaan, S., Bakker, A. B., Van Doornen, L. and Schaufeli, W. (2006), Burnout and Work Engagement: Do Individual Differences Make a Difference? Personality And Individual Differences, 40: 521–532.
- Leiter, M. P. and Maslach, C. (1999), Six Areas of Worklife: A Model of The Organizational Context of Burnout, Journal of Health And Human Services Administration, 21: 472–489.
- Lopez, S. J., Snyder, C. R. and Rasmussen, H. N. (2006), Striking a Vital Balance: Developing a Complementary Focus on Human Weakness and Strength through Positive Psychological Assessment, in Lopez, Shane J. and Snyder, C. R. (Eds), Positive Psychological Assessment: A Handbook of Models And Measures, pp. 3–20, American Psychological Association, Washington DC.
- Lush, R. and Serpkenci, R. (1990), Personal Differences, Job Tension, Job Outcomes, and Store Performance: A Study of Retail Store Managers, Journal of Marketing, 54(10): 85–101.
- Matamala, A. C., Pace, V. L. and Thometz, H. (2010), Work Engagement as a Mediator Between Personality and Citizenship Behavior, Interactive Poster Session at The 25th Annual Conference of The Society for Industrial And Organizational Psychology, Atlanta, GA.
- Maslach, C. and Leiter, M. P. (1997), The Truth about Burnout: How Organizations Cause Personal Stress and What To Do about It, Jossey-bass, San Francisco, CA.
- Mauno, S., Kinnunen, U. and Ruokolainen, M. (2007), Job Demands and Resources as Antecedents of Work Engagement: A Longitudinal Study, Journal of Vocational Behavior, 70: 149–171.
- Mccrae, R. R. and Costa, P. T. (1984), Emerging Lives, Enduring Positions: Personality in Adulthood, Little, Brown, Boston.
- Mccrae, R. R., and Costa, P. T. (1989), Reinterpreting The Myers – Briggs Type Indicator from the Perspective of Five-Factor Model of Personality, Journal of Personality, 57: 17–40.
- Mccrae, R. R. and John, O. P. (1992), An Introduction to the Five Factor Model and its Applications, Journal of Personality, 61:175–215.
- Mccrae, R. R., Costa, P. T., Ostendorf, F., Angleitner, A., Hrebickova, M. and Avia, M. D. (2000), Nature Over Nurture: Temperament, Personality, And Life Span Development, Journal of Personality And Social Psychology, 78(1): 173–186.
- Morrison, K. A. (1996), An Empirical Test of a Model of Franchisee Job Satisfaction, Journal of Small Business Management, 34(3): 27–41.
- Peeters, M. A., Rutte, C. G., Van Tuijl, H. F. and Reymen, I. M. (2006), The Big Five Personality Traits and Individual Satisfaction with the Team, Small Group Research, 37: 187–211.
- Saks, A. M. (2006), Antecedents and Consequences of Employee Engagement, Journal of Managerial Psychology, 21: 600–619.
- Schaufeli, W. B., Salanova, M., Gonzalez-roma, V. and Bakker, A. B. (2002), The Measurement of Engagement and Burnout: A Confirmative Analytic Approach, Journal of Happiness Studies, 3: 71–92.
- Schaufeli, W. B. and Bakker, A. B. (2003), Uwes–Utrecht Work Engagement Scale: Test Manual, Utrecht University, Department of Psychology (http://www.schaufeli.com).
- Schaufeli, W. B. and Bakker, A. B. (2004), Job Demands, Job Resources, and their Relationship with Burnout and Engagement: A Multi-sample Study, Journal of Organizational Behavior, 25: 293–315.
- Specht, N., Fichtel, S. and Meyer, A. (2007), Perception and Attribution of Employees’ Effort and Abilities: The Impact on Customer Encounter Satisfaction, International Journal of Service Industry Management, 18(5): 534–554.
- Tellegen, A. (1985), Structures of Mood and Personality and their Relevance to Assessing Anxiety, With an Emphasis on Self-report, in Tuma, A. H. and Maser, J. D. (Eds), Anxiety and the Anxiety Disorders, pp. 681–706.
- Totterdell, P., Wood, S. and Wall, T. (2006), An Intra-individual Test of the Demands-control Model: A Weekly Diary of Psychological Strain in Portfolio Workers, Journal of Occupational And Organization Psychology, 79: 63–84.
- Van Den Berg, P. T. and Feiz, J. A. (2003), Complex Relationships among Personality Traits, Job Characteristics, and Work Behaviors, International Journal of Assessment And Selection, 11: 326–339.
- Wefald, A. J. and Downey, R. G. (2009), Construct Dimensionality of Engagement and its Relation with Satisfaction, The Journal of Psychology, 143: 91–111.
- Wilson, G. D. (1981), Personality and Social Behaviour, in Eysenck, H. J. (Ed), A Model for Personality, Springer, Berlin.
- Attitude towards the Brand: Does Advertising Exposure Matter?
Abstract Views :640 |
PDF Views:16
Authors
Affiliations
1 University School of Management Studies, Guru Gobind Singh Indraprastha University, Sector-16C, Dwarka, Delhi 110078, IN
2 Amity International Business School, I3 Block, Amity University, Sector 125, Noida, 201301, IN
1 University School of Management Studies, Guru Gobind Singh Indraprastha University, Sector-16C, Dwarka, Delhi 110078, IN
2 Amity International Business School, I3 Block, Amity University, Sector 125, Noida, 201301, IN
Source
Journal of Management Research, Vol 15, No 3 (2015), Pagination: 139-155Abstract
This study addresses concerns regarding the usefulness of high-decibel television advertising that constitutes an important part of the Integrated Marketing Communication programmes of multinational and domestic firms operating in India. It empirically investigates the relationship between advertising exposure and consumer attitude towards the brand for several highly advertised product categories. The paper presents several insights into consumer responses to rational and emotional advertising stimuli. Marketing implications emanating from the findings of the study are discussed.Keywords
Advertising, Consumer Attitude, Appeal, Judgement, Feeling, Belief, Brand, Television Commercial, Advertising Exposure, Purchase Intention.References
- Pritha Mitra Dasgupta (2014), Amazon, Flipkart investing heavily on TV ads during IPL, The Economic Times, April 14, 2014. Available on http://articles.economictimes.indiatimes.com/2014-04-14/news/49126255_1_associate-sponsors-ipl7presenting-sponsors
- Aaker, David A., and Stayman, Douglas M. (1989), What Mediates the Emotional Response to Advertising? The Case of Warmth, Cognitive and Affective Responses to Advertising, 287–304.
- Aaker, David A., Stayman, Douglas M. and Hagerty, Michael R. (1986), Warmth in Advertising: Measurement, Impact and Sequence Effects, Journal of Consumer Research, 12 (March): 365–381.
- Adaval, R. (2001), Sometimes It Just Feels Right: The Differential Weighting of Affect-consistent and Affect-inconsistent Product Information, Journal of Consumer Research, 28: 1–17.
- Bartos, Rena and Dunn, Theodore (1974), Advertising and Consumers: New Perspectives, American Association of Advertising Agencies, New York.
- Batra, Rajeev (1986), “Affective Advertising: Role, Processes, and Measurement,” The Role of Affect in Consumer Behavior, pp. 53–85, D. C. Heath and Company, Lexington. MA.
- Batra, Rajeev and Ray, Michael L. (1986), Affective Responses Mediating Acceptance of Advertising, Journal of Consumer Research, 13 (September): 234–249.
- Batra, Rajeev and Stayman, Douglas M. (1990), The Role of Mood in Advertising Effectiveness, Journal of Consumer Research, 17 (September): 203–214.
- Bauer, Raymond A. and Greyser, Stephen A. (1968), Advertising in America: The Consumer View, Harvard University, Boston, Mass.
- Belch, George E. and Belch, Michael A. (1984), Advertising and Promotion: An Integrated Marketing Communications Perspective. McGrawHill/Irwin.
- Belch, George E. and Belch, Michael A. (1984), An Investigation of the Effects of Repetition on Cognitive and Affective Reactions to Humorous and Serious Television Commercials, Advances in Consumer Research, 11: 4–10.
- Belch, George E. and Belch, Michael A. (1990), Introduction to Advertising and Promotion Management. Homewood, Richard D. Irwin, Inc., IL.
- Belch, George E. and Belch, Michael A. (2003), Advertising and Promotion: An Integrated Marketing Communications Perspective, McGrawHill.
- Bov´ee, C. L., and Arens, W. F. (1992), Contemporary Advertising, Homewood, R.D. Irwin, IL.
- Brown, S. P., Homer, P. M. and Inman, J. J. ( 1998 ), A Meta-analysis of Relationships between Ad-evoked Feelings and Advertising Responses, Journal of Marketing Research 35(1): 114–126.
- Brown, S. P. and Stayman, D. M. (1992), Antecedents and Consequences of Attitude towards the Ad: A Meta-analysis, Journal of Consumer Research, 19(1): 34–51.
- Burke, Marian Chapman and Edell, Julie A. (1989), The Impact of Feelings on Ad-based Affect and Cognition, Journal of Marketing Research, 26 (February): 69–83.
- Chaiken, S., Liberman, A. and Eagly, A. H. (1989), Unintended Thought: Limits of Awareness, Intention, and Control, Guilford Press, New York.
- Coulter, K. S. (2005), An Examination of Qualitative vs Quantitative Elaboration Likelihood Effects, Psychology & Marketing, 22(1): 31–49.
- Churchill Jr., G. A. and Peter, J. P. (1998), Marketing: Creating Value for Customers, Irwin/McGraw Hill, Boston.
- Dens, Nathalie and Pelsmacker, Patrick De (2010), Consumer Response to Different Advertising Appeals for New Products: The Moderating influence of Branding Strategy and Product Category Involvement, Brand Management, 18(1): 50–65.
- Edell, Julie A. and Burke, Marian Chapman (1987), The Power of Feelings in Understanding Advertising Effects, Journal of Consumer Research, 14(December): 421–433.
- Edell, J. E. and Staelin, R. (1983), The Information Processing of Pictures in Print Advertisements, Journal of Consumer Research, 10(1): 45–61.
- Erevelles, S. (1998), The Role of Affect in Marketing, Journal of Business Research, 42(3): 199–215.
- Feltham, Tammi S. (1994), Assessing Viewer Judgement of Advertisements and Vehicles: Scale Development and Validation, in Chris T. Allen and Deborah Roedder-John (Eds), Advances in Consumer Research, Vol. 21, pp. 531–535.
- Gardner, Meryl Paula (1985), Does Attitude towards the Ad Affect Brand Attitude Under a Brand Evaluation Set?, Journal of Marketing Research, 22 (May): 192–198.
- Gresham, Larry G. and Shimp, Terence A. (1985), Attitude towards the Advertisement and Brand Attitudes: A Classical Conditioning Perspective, Journal of Advertising, 14(1): 10–49.
- Goldsmith, R. E., Lafferty, B. A. and Newell, S. J. (2000), The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands, Journal of Advertising, 29(3): 43.
- Hawkins, D. I., Best, R. J. and Coney, K. A. (2003), Consumer behavior: Building Marketing Strategy, McGraw Hill, New York.
- Heath, Rober G., Nairn, Agnes C. and Bottomley, Paul A. (2009), How Effective is Creativity? Emotive Content in TV Advertising Does Not Increase Attention, Journal of Advertising, 49(4): 450–463.
- Holbrook, M. B. (1978), Beyond Attitude Structure: Toward the Informational Determinants of Attitude, Journal of Marketing Research, 15(4): 545–556.
- Holbrook M. B. and Batra, R. (1987), Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising, Journal of Consumer Research, 14(3): 404–420.
- Homer, Pamela M. (1990), The Mediating Role of Attitude towards the Ad: Some Additional Evidence, Journal of Marketing Research, 22: 192–198.
- Homer, Pamela M. and Yoon, Sun-Gil (1992), Message Framing and the Inter-relationships Among Ad-based Feelings, Affect, and Cognition, Journal of Advertising, 21(March): 19–33.
- Johar, J. S. and Sirgy, M. Joseph (1991), Value-expressive Versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal, Journal of Advertising, 20(3): 23–33.
- Kotler, Philip and Armstrong, Gay (2008), Principles of Marketing, Pearson Prentice Hall.
- Lang, P. J., Greenwald, M. K., Bradley, M. M. and Hamm, A. O. (1993), Looking at Pictures: Affective, Facial, Visceral and Behavioural Reactions, Psychophysiology, 30: 261–273.
- Lutz, Richard J. ( 1985), Affective and Cognitive Antecedents of Attitude towards the Ad: A Conceptual Framework, in Linda F. Alwitt and Andrew A. Mitchell (Eds), Psychological Processes and Advertising Effects: Theory, Research, and Application, pp. 45–65, Eribaum, Hilisdale, NJ.
- Lutz, Richard, Mackenzie, Scott and Belch, George (1983), Attitude towards the Ad as a Mediator of Advertising Effectiveness: Determinants and Consequences, in Bagozzi, R. and Tybout, A. (Eds), Advances in Consumer Research (Vol 10), pp. 532–539, Association for Consumer Research, Ann Harbor, MI.
- MacKenzie, Scott and Lutz, Richard (1983), “Testing Competing Models of Advertising Effectiveness via Structural Equation Models,” in Darden, William, Monroe, Kent and Dillon, William (Eds), Research Methods and Causal Modeling in Marketing, Proceedings of AMA Winter Educators’ Conference, American Marketing Association, Chicago.
- MacKenzie, Scott B., Lutz, Richard J. and Belch, George E. (1986), The Role of Attitude towards the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations, Journal of Marketing Research, 23 (May): 130–143.
- McGuire, William J. (1969), The Nature of Attitude and Attitude Change, in Gardner, Lindzey and Elliot, Aronson (Eds), The Handbook of Psychology: The Individual in a Social Context (Vol. 3), pp. 136–314, Addison-Wesley, Reading, MA.
- McQuarrie, E. F. and Mick, D. G., (1996), Rhetorical Figures in Advertising Language, Journal of Consumer Research, 22(3): 424– 438.
- Meyers-Levy, Joan and Malaviya, Prashant (1999), Consumers’ Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories, Journal of Marketing, January: 45–60.
- Mitchell, Andrew A. and Olson, Jerry C. (1981), Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude, Journal of Marketing Research, 18(August): 318–332.
- Moore, Danny L. and Hutchinson, J. Wesley (1983), The Effects of Ad Affect on Advertising Effectiveness, in Bagozzi, Richard and Tybout, Alice (Eds), Advances in Consumer Research (Vol. 10), Association for Consumer Research, San Francisco.
- Moore, Danny L and Hutchinson, J. Wesley (1985), The Influence of Affective Reactions to Advertising: Direct and Indirect Mechanisms of Attitude Change, in Alwitt, L. F. and Mitchell, A. A. (Eds), Psychological Processes and Advertising Effects: Theory, Research, and Application, Lawrence Erlbaum, New York, New York.
- Osgood, C. E., Suci, G. J. and Tannenbaum, P. H. (1957), The Measurement of Meaning, University of Illinois Press, Urbana, USA.
- Petty, Richard E. and Cacioppo, John T (1981), Attitudes and Persuasion: Classic and Contemporary Approaches, William C. Brown, Dubuque, lA.
- Petty, Richard E., Cacioppo, John T. and Schumann, David (1983), Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement, Journal of Consumer Research, pp. 135–146.
- Petty, R. E., Cacioppo, John T., Strathman, A. J. and Priester, J. R. (2005), To Think or not to Think? Exploring Two Routes to Persuasion, in Brock, T. C. and Green, M. C. (Eds), Persuasion: Psychological Insights and Perspectives, pp. 81–116, Sage Publications, Thousand Oaks, CA.
- Phelps, Joseph E. and Hoy, Mariea G. (1996), The Aad-AB-PI relationship in Children: The Impact of Brand Familiarity and Measurement Timing, Psychology and Marketing, 13(1): 77–105.
- Pollay, Richard W. (1983), Measuring the Cultural Values Manifest in Advertising, Current Issues and Research in Advertising, 71–92.
- Puto, Christopher P. and Wells, William D. (1984), Informational and Transformational Advertising: The Differential Effects of Time, Advances in Consumer Research, 11: 638–643.
- Rossiter, J. R. and Percy, L. (1997), Advertising Communication and Promotion Management, McGraw-Hill, New York.
- Russell, J. A. (1980), A Circumplex Model of Affect, Journal of Personality and Social Psychology, 39: 1161–1178.
- Schiffman, L. G. and Kanuk, L. L. (2004), Consumer Behavior, Pearson Prentice Hall, Upper Saddle River, NJ.
- Shimp, Terence A. (1981), Attitude towards the Ad as a Mediator of Consumer Brand Choice, Journal of Advertising, 10(2): 9–48.
- Shimp, T. A. (2000), Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications, Dryden Press, Fort Worth, TX.
- Stafford, M. R. and Day, E. (1995), Retail Services Advertising: The Effects of Appeal, Medium, and Service, Journal of Advertising, 24(1): 57–71.
- Tsal, Yehoshua (1985), Effects of Verbal and Visual Information on Brand Attitudes, Advances in Consumer Research, 12: 265–267
- Vaughn, Richard (1980), How Advertising Works: A Planning Model, Journal of Advertising Research 20(5): 27–33
- Wright, Peter (1973), The Cognitive Processes Mediating Acceptance of Advertising, Journal of Marketing Research, 10(February): 53–62.
- Yoon, K., Kim, C. H. and Kim, M. S. (1998), A Cross-Cultral Comparison of the Effects of Source Credibility on Attitudes and Behavioral Intentions, Mass Communication & Society, 1(3/4): 153–173.
- Zajonc, Roben B, (1980), Feeling and Thinking: Preferences Need No Inferences, American Psychologist, 35 (February): 151–175.
- Zajonc Rohen B. and Markus, Hazel (1982), Affective and Cognitive Factors in Preferences, Journal of Consumer Research, September: 123–131.
- Zajonc, Rohen B. and Markus, Hazel (1985), Must All Affect Be Mediated by Cognition, Journal of Consumer Research, 12 (December): 363–364.