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Handa, Meenakshi

Ethical Issues Encountered by Marketing Researchers in India

Abstract Views :398 | PDF Views:1

Authors

Meenakshi Handa ¹, Anupma Vohra

Affiliations
1 University School of Management Studies Guru Gobind Singh Indraprastha University Kashmere Gate, Delhi 110006

Source

Journal of Management Research, Vol 10, No 3 (2010), Pagination: 135-150

Abstract

With the growth of the marketing research function, the significance of ethical issues in the field is also increasing. The validity of research findings and their utilization, respondent willingness to cooperate, the rights of the various stakeholders in the research process as well as the very credibility of the profession are impacted by research ethics. This paper provides the findings of an empirical investigation into the frequency with which major ethical issues are encountered by marketing researchers-in marketing departments and research agencies in India. The study finds that though the overall reported frequency of encountering unethical practices is on the lower side, there is nevertheless a general acknowledgment of the existence of these practices and that opinions on what constitutes unethical practice is divided with regard to certain issues.

Keywords

Ethics, Marketing Research, Respondent Abuse, Research Integrity

Full Text

References

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Employee Engagement

Abstract Views :1594 | PDF Views:4

Authors

Meenakshi Handa ¹, Aastha Gulati ¹

Affiliations
1 University School of Management Studies Guru Gobind Singh Indraprastha University New Delhi 110078

Source

Journal of Management Research, Vol 14, No 1 (2014), Pagination: 57-67

Abstract

The purpose of the present study is to explore the relationship between personality and employee engagement amongst frontline personnel in the organized retail industry in India. In particular, the study seeks to examine the relationship between two personality traits, extraversion and conscientiousness with engagement amongst frontline employees. The Utrecht work engagement scale (2003) and Big Five Personality scale (McCrae and Costa, 1989) have been used for this purpose. Primary data was collected from 333 frontline employees working in different retail formats. The study finds that there is considerable scope for improvement in the level of employee engagement amongst the frontline personnel in the organized retail industry. There, however does exist a positive relationship between the extraversion and conscientiousness personality traits and employee engagement. Based on the findings, the paper recommends measures for improving employee engagement levels through a better fit between employee personality and the retail work environment.

Keywords

Employee Engagement, Big Five Personality Traits, Extraversion, Conscientiousness, Retail Industry, India

Full Text

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Attitude towards the Brand: Does Advertising Exposure Matter?

Abstract Views :634 | PDF Views:16

Authors

Meenakshi Handa ¹, Ajeet Sharma ²

Affiliations
1 University School of Management Studies, Guru Gobind Singh Indraprastha University, Sector-16C, Dwarka, Delhi 110078, IN
2 Amity International Business School, I3 Block, Amity University, Sector 125, Noida, 201301, IN

Source

Journal of Management Research, Vol 15, No 3 (2015), Pagination: 139-155

Abstract

This study addresses concerns regarding the usefulness of high-decibel television advertising that constitutes an important part of the Integrated Marketing Communication programmes of multinational and domestic firms operating in India. It empirically investigates the relationship between advertising exposure and consumer attitude towards the brand for several highly advertised product categories. The paper presents several insights into consumer responses to rational and emotional advertising stimuli. Marketing implications emanating from the findings of the study are discussed.

Keywords

Advertising, Consumer Attitude, Appeal, Judgement, Feeling, Belief, Brand, Television Commercial, Advertising Exposure, Purchase Intention.

Full Text

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