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Saini, Anil K.
- Role of Ethics in Dental Marketing
Abstract Views :319 |
PDF Views:5
Authors
Affiliations
1 Maulana Azad Institute of Dental Sciences Bahadur Shah Zafar Marg, New Delhi-110002, IN
2 University School of Management Studies Guru Gobind singh Indraprastha University Delhi 110075, IN
3 Department of Conservative Dentistry and Endodontics Maulana Azad Institute of Dental Sciences Bahadur Shah Zafar Marg, New Delhi-110002, IN
1 Maulana Azad Institute of Dental Sciences Bahadur Shah Zafar Marg, New Delhi-110002, IN
2 University School of Management Studies Guru Gobind singh Indraprastha University Delhi 110075, IN
3 Department of Conservative Dentistry and Endodontics Maulana Azad Institute of Dental Sciences Bahadur Shah Zafar Marg, New Delhi-110002, IN
Source
Journal of Management Research, Vol 11, No 3 (2011), Pagination: 159-167Abstract
Advent of newer technology, awareness and access to dental care have led to a strong sense of competition amongst dental professionals, as a result of which stronger marketing strategies are being employed to penetrate the market. This study assesses the attitudes of practicing dental surgeons' towards role of ethics for marketing in dental practice. A nine closed item questionnaire was e-mailed to 70 randomly identified dental surgeons. The questionnaire focused on role and methods of marketing in dental practice, ethical perspective towards dental marketing and appraisal for regulations for marketing. It was found that majority of Indian practitioners view advertising as an important means of communication to the patients. General dentists were more inclined towards advertising as compared to the specialists. However, irrespective of the type of practice/education, all practitioners felt that there was a need for regulating the type of practices used for advertising.Keywords
Dental Marketing, Dentistry, Ethics in Dental Marketing
References
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- Ethical Dilemmas amongst Students in a Dental Institution
Abstract Views :290 |
PDF Views:1
Authors
Affiliations
1 Maulana Azad Institute of Dental Sciences New Delhi 110002, IN
2 Dept. of Public Health Dentistry Maulana Azad Institute of Dental Sciences New Delhi 110002, IN
3 Dept. of Conservative Dentistry and Endodontics Maulana Azad Institute of Dental Sciences New Delhi 110002, IN
4 University School of Management Studies GGSIP University Sector 16 C, Dwarka, New Delhi 110078, IN
1 Maulana Azad Institute of Dental Sciences New Delhi 110002, IN
2 Dept. of Public Health Dentistry Maulana Azad Institute of Dental Sciences New Delhi 110002, IN
3 Dept. of Conservative Dentistry and Endodontics Maulana Azad Institute of Dental Sciences New Delhi 110002, IN
4 University School of Management Studies GGSIP University Sector 16 C, Dwarka, New Delhi 110078, IN
Source
Journal of Management Research, Vol 13, No 3 (2013), Pagination: 155–162Abstract
Dental surgeons have well-recognized professional and ethical responsibilities. However, as their role and the corresponding responsibilities expand further as the profession evolves, the demands of the profession increase and the context of professional approach may vary. The present study was carried out to assess ethical dilemmas experienced by dental students using a close-ended questionnaire. It explored different clinical scenarios, doctor-patient relationship, communication, autonomy, and consent. The most common ethical dilemmas encountered by the respondents were patient-related issues followed by clinical decision making issues. The respondents, mainly post graduates, felt that the present curriculum on ethics and its practical implications had to be improved. Seventy six per cent believed that dental surgeon-patient relationship is based on beneficence, autonomy, veracity, and confidentiality. Students' perceptions of ethical dilemmas in practice offer a foundation for designing a dental ethics curriculum that is realistic and appropriate.Keywords
Ethical Dilemma, Ethics, Dental Institution, Dental Students, DentistReferences
- Acharya, S. (2005), The Ethical Climate in Academic Dentistry in India: Faculty and Student Perceptions, Journal of Dental Education, 69(6): 671–80.
- American Dental Education Association (2008), ADEA Policy Statements (as revised and approved by the 2008 ADEA House of Delegates), Part I, Section B: Ethics and Professionalism, Journal of Dental Education, 72(7): 813.
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- Christie, C., Bowen, D. and Paarmann, C. (2007), Effectiveness of Faculty Training to Enhance Clinical Evaluation of Student Competence in Ethical Reasoning and Professionalism, Journal of Dental Education, 71(8): 1048–57.
- Dental Council of India (2012), www.dci.org.
- Kress, G. C., Hasegawa, T. K. and Guo, I. Y. (1995), A Survey of Ethical Dilemmas and Practical Problems Encountered by Practicing Dentists, Journal of American Dental Education, 126(11): 1554–62.
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- Rule, J. T. and Veatch, R. M. (2004), Ethical Questions in Dentistry (2nd Ed), Quintessence Publishing Co. Inc.
- Sharp, H. M., Kuthy, R. A. and Heller, K. E. (2008), What Do Dental Students Learn in an Ethics Course? An Analysis of Student- Reported Learning Outcomes, Journal of Dental Education, 72(12): 1450–57.
- Sharp, H. M., Kuthy, R. A. and Heller, K. E. (2005), Ethical Dilemmas Reported by Fourth-Year Dental Students, Journal of Dental Education, 69(10): 1116–22.
- Torres de Freitas, S. F., Kovaleski, D. F. and Boing, A. F. and Ferreira de Oliveira, W. (2006), Stages of Moral Development among Brazilian Dental Students, Journal of Dental Education, 70(3): 296–06.