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Sankar, R.
- Relationship Between Savings Determinants and Savings Behaviour Among Households in Tamil Nadu and Puducherry
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Authors
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1 Assistant Professor of Commerce & Principal Investigator - UGC's Major Research Project, Pondicherry University Community College, Lawspet, Pondicherry, IN
2 Research Assistant, Department of Management Studies, Pondicherry University Community College, Puducherry, IN
1 Assistant Professor of Commerce & Principal Investigator - UGC's Major Research Project, Pondicherry University Community College, Lawspet, Pondicherry, IN
2 Research Assistant, Department of Management Studies, Pondicherry University Community College, Puducherry, IN
Source
Journal of Commerce and Accounting Research, Vol 8, No 4 (2019), Pagination: 1-11Abstract
Main purpose of this study is to identify the relationship between the predictors of the investment activities with that of the savings behaviour and also to find out the most influencing construct of the savings behaviour among the households. For this purpose, the data has been collected from 125 households in Tamil Nadu and Puducherry through convenience sampling technique. Financial knowledge, ancestral socialization, fellow citizen socialization, peer inspiration, self-determination, will power and motivation of savings are the predicting constructs of such savings behaviour. Pearson correlation and multiple regression analysis are the statistical tools used for the study. Study found a significant relationship among all the predictors with that of the savings behaviour except the motivation of savings construct and the ancestral socialization is the most inducing factor of the savings behaviour of the households. Suggestions such as investments in diverse investment avenues to meet the different commitments accordingly have been provided.Keywords
Financial Knowledge, Socialization, Determination, Peer Inspiration, Savings Motivation, Savings Behaviour.
JEL Classification: E42, E44.
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