Journal of Commerce and Accounting Research

Pooja Chaturvedi Sharma ¹

Affiliations
1 Assistant Professor, Management Department, Gitarattan International Business School, (Affiliated to GGSIPU), Delhi, IN

Abstract

Mutual funds have opened new vistas to millions of investors by virtually taking investment to their doorstep. In India, retail investors in general rely on the information which neither provides hedge against inflation nor have positive real returns. He finds himself to be an odd man out in the investment game. Mutual funds have come, as a much needed help to these investors. Thus, the success of mutual funds is in essence the outcome of the collective endeavors of proficient fund managers and vigilant investors. Therefore, in the present circumstances, it is imperative to recognize the requirements of mutual funds investors along with their inclination for mutual funds schemes and their performance evaluation. This research study has an objective to analyze the perception of investors towards mutual funds as an investment avenue. The survey is undertaken on 100 educated investors of Delhi/NCR and the findings revealed that the major factors that influence buying behavior of mutual funds investors are fund characteristics, creditability, convenience, success factors, and fund family. The study will be enormously valuable for academicians, AMC's, brokers, distributors and other potential investors.

Keywords

Investor Buying Behavior, Investment, Investors Perception, Mutual Funds.

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Neha Arora Chawla ¹, Pooja Chaturvedi Sharma ²

Affiliations
1 Institute of Management and Research, Bharati Vidyapeeth (Deemed to be University), New Delhi, IN
2 Gitarattan International Business School (Affiliated to GGSIPU), New Delhi, IN

Abstract

This study is committed to address the global concern of sustainability by bringing in the discussion on sustainability of earnings as a new approach to measure earnings. The given research work attempts to analyse the deviations in the normal profit margin by examining operating and non-operating elements of earnings. Further, the operating and non-operating elements of earnings have been analysed to check if operating elements of earnings are superior to non-operating elements of earnings. The sustainability of earnings is also assessed by the way of Firm-Specific Approach (Time series) and Industry-Based Approach (Cross-sectional), which is called as Intensity of Operating Earnings. The analysis of data is done through advanced techniques of Dynamic Panel Data. Our findings show that the Operating Elements of earnings are higher than the non-operating elements of earnings in a significant way. Also, there is a positive association between intensity of operating earnings measures and sustainability of earnings. Therefore, this study provides evidences, which are substantial enough to project the earnings’ sustainability in Indian stock market with respect to financial sector, which can be of immense use to Assets Management Companies, Security Analysts, Organisations and Investors.

Keywords

Sustainability, Intensity of Operating-Earnings, Transitory Earnings, Dynamic Panel, Cross-Sectional.

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Pooja Chaturvedi Sharma ¹

Affiliations
1 Assistant Professor, Management Department, Gitarattan International Business School, New Delhi, IN

Abstract

Indian women are now actively participating in all fragments of society such as education, politics, media, science and technology; in the process, they are becoming financially independent also. With a changing scenario, women have started actively participating in investing their surplus money, although it all depends upon various parameters such as degree of their risk-taking capability, influence of family members and friends and the challenge to get exposed to modern and innovative investment avenues. This research study is focused on the identification of various factors affecting investment decision of working women of six metro cities of India namely Delhi/NCR, Mumbai, Kolkata, Chennai, Bangalore and Hyderabad. The survey is undertaken on a sample of 2680 educated women investors of the selected regions and the results highlight that certain factors like attachment, source of information, risk, quality of life and independent decisions make significant impact while deciding the investment avenues. The study is based on personal interviews with working women using a structured questionnaire. The study will be immensely useful to investment advisors, distributors, potential investors and academicians.

Keywords

Investment, Perception, Working Women, Emerging Economies, India, Exploratory Factor Analysis.

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Pooja Chaturvedi Sharma ¹

Affiliations
1 Assistant Professor, Apeejay School of Management, Delhi, IN

Abstract

With an ever-increasing amount of information related to the stock market or various investment avenues, misperception or no perception regarding mutual funds is becoming a norm for investors and marketers. To date no perception measuring scale has been developed for mutual fund investors, to assist investors, marketers, and promoters to focus on the most crucial factors for mutual fund market application. This paper discovers the dimensions of investor perception and its relevance for investment practitioners. A five-factor conceptual model of mutual fund flow is developed, operationalised and validated, using a sample of 3,738 investors. Using exploratory factor analysis and confirmatory factor analysis techniques, results of this study support all the five dimensions of risk, return, fund characteristics, fund manager, and fund family, and confirms that they have a significant impact on investor perception regarding mutual fund investment decision. This work makes an equivalent influence on academic, as well as practical, domains

Keywords

Fund Characteristics, Fund Family, Fund Manager, Investor Behaviour, Investor Perception, Mutual Funds, Return, Risk

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