Refine your search
Collections
Co-Authors
Year
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Venkateswara Rao, P.
- Digital Aspects of Banking Progress and Way Forward with Special Reference to a Rural Areas in Andhra Pradesh
Abstract Views :90 |
PDF Views:0
Authors
Affiliations
1 Professor of Finance, KL Business School, Koneru Lakshmaiah Education Foundation, Andhra Pradesh, IN
2 Professor, Head and Dean, Department of Business Management, Saurashtra University, Rajkot, Gujarat, IN
3 Professor and Head BBA, KL Business School, KL University, Guntur, Andhra Pradesh, IN
4 Associate Professor, KL Business School, KL University, Guntur, Andhra Pradesh, IN
1 Professor of Finance, KL Business School, Koneru Lakshmaiah Education Foundation, Andhra Pradesh, IN
2 Professor, Head and Dean, Department of Business Management, Saurashtra University, Rajkot, Gujarat, IN
3 Professor and Head BBA, KL Business School, KL University, Guntur, Andhra Pradesh, IN
4 Associate Professor, KL Business School, KL University, Guntur, Andhra Pradesh, IN
Source
Journal of Commerce and Accounting Research, Vol 10, No 3 (2021), Pagination: 72-78Abstract
The banking industry has changed drastically over the years and nowadays, a majority of customers prefer to conduct basic financial transactions online, leading to the popularity of digital banking. Digital banking offers more convenience, for both the banks and its customers. While customers can save time and enjoy hassle-free convenient banking transactions that can be conducted on-the-go, banks save money on physical infrastructure and hiring costs by moving a part of their transactions online. Today, most banks with physical branches also offer online banking or Internet banking, which enables customers to access their account information online, and also make transfers or set up automatic payments. A digital bank takes the transition to the Internet a step forward, by eliminating the need for physical branches completely. A recent innovation in the Indian banking industry, the formation of Small Finance Banks (SFBs) and Payment Banks, has started to penetrate the rural areas, to satisfy people who did not have access to financial services earlier. The paper attempts to know how far the rural and urban population are influenced by digital banking, level of customer satisfaction in digital banking, and further progress in digital banking. The study was conducted in Gudivada, Krishna District, Andhra Pradesh, with a sample size of 300, both from urban (150) and rural (150) areas. Through a structured questionnaire data were collected by following a convenient quota sampling. It is statistically proved that people are satisfied with digital banking and expect a separate centre for grievance settlement, thereby improving customer satisfaction and leading to the attainment of a Digital India.Keywords
Digital Payment, Networking, Internet Banking, Customer Satisfaction, Safety MeasuresReferences
- Bamasak, O. (2011). Exploring consumers acceptance of mobile payments - An empirical study. International Journal of Information Technology, Communications and Convergence, 1, 173-185.
- Cajetan. (2018). Digital banking, customer experience and bank financial performance: UK customers’ perceptions. International Journal of Bank Marketing, 36(2), 230-255.
- Telyukova, I. A. (2013). Household need for liquidity and the credit card debt puzzle. Review of Economic Studies, 80(3 (284)), 1148-1177.
- Kaur, S. (2016). A study on new innovations in banking sector. International Journal of Science and Research, 5(11), 1780-1782.
- Liu, S., Zhuo, Y., Soman, D., & Zhao, M. (2012). The consumer implications of the use of electronic and mobile payment systems. Rotman School of Management, University of Toronto, Toronto.
- Manivannan, P. (2017, March). Usage of digital banking. Asia Pacific Journal of Research in Business Management, 8(3).
- Nataraj, G., & Ashwani, D. (2018). Banking sector regulation in India: Overview challenges and way forward. Indian Journal of Public Administration, 64(3), 473-486. doi:https://doi.org/10.1177/0019556118783065
- Roy, S., & Sinha, I. (2014). Determinants of customers’ acceptance of electronic payment system in Indian banking sector - A study. International Journal of Scientific & Engineering Research, 5(1), 177-187.
- Sikdar, P., & Makkad, M. (2013). Internet banking in India - A perspective on benefits and challenges involved. International Journal of Engineering, Business and Enterprise Applications, 5(1), 15-23.
- Trivedi, G., & Remedios, R. (2014). Internet banking and customer retention - A study on the impact of internet banking on customer retention of HDFC Bank. Galaxy International Interdisciplinary Research Journal, 2(2).