International Journal of Education and Management Studies

S. Sowmya ¹, T. Samsai ¹

Affiliations
1 Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, IN

Abstract

The erosion of traditional culinary habits and the acceleration of consumer lifestyles are leading to a decrease in the time spent cooking at home in India, particularly amongst younger consumers. As a result, there is a growing demand for convenient, packaged processed meat products. This study aims at finding out the consumer perception on frozen meat products using Likert scaling technique and the problems faced by the consumers while purchasing it using Garrett's ranking technique. Purposive sampling method was employed to collect details from consumers of Coimbatore city. A structured questionnaire was used to collect primary data from consumers through fact to face interview. From the results it is concluded that the consumers perceive frozen meat products to be convenient and readily available in different quantities and the major problem faced is the high cost of those products.

Keywords

Frozen Meat Products, Consumer Perception, Likert Scaling Technique, Garrett's Ranking Technique.

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S. Sowmya ¹, T. Samsai ¹

Affiliations
1 Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, IN

Abstract

In India, 80% of the diseases are water-borne and 60-80% children suffer from this. 50000 people die every day due to water contamination with 8 million cases of typhoid every year in India. Packaged drinking water industry is at a whooping rate of growth with nearly 200 brands in India, 80% being local. So the consumers need to be diligent in brand selection. The present paper aims to study the brand preference of consumers in Coimbatore City. Totally 120 consumers were selected by convenience sampling method in Coimbatore City. Percentage analysis, Garrett's ranking and Likert analysis were used to study the brand preference and factors influencing the purchase of packaged drinking water and to examine the brand loyalty and brand switching behavior of consumers. The study indicated that Bisleri and Sirnvani were the most preferred brands. Quality, taste and comparatively lower price were the important factors which influenced the purchase of packaged drinking water. The brand name acts as a vital source for preference of brands. The consumers remain loyal as long as the brand is available in their local market and there is a consistency in price.

Keywords

Consumer Brand Preference, Packaged Drinking Water, Brand Loyalty, Brand Switching Behavior.

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T. Nivetha ¹, T. Samsai ¹, M. Kandeeban ¹

Affiliations
1 Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, IN

Abstract

India is an agricultural country with huge farming population depending heavily on agriculture and allied activities. Nearly 92 % of operational holdings in Tamil Nadu being small and marginal holdings they have limited capacity to mobilize credit, adopt latest technologies and add value to their agricultural produce. Market inefficiency that reduces the producers share in consumer's rupee giving less remunerative prices to the farmers. Farmer producer company (FPC) is one such and relatively new legal entity of the producers of any kind, viz., agricultural produce, forest produce, artisan products, any other local produce where the members are primary producers. This study explored the status and marketing practices of FPCs followed in Namakkal district of Tamil Nadu. The sample respondents are FPCs and retailers who are involved in the sale of FPCs products. Purposive sampling method was used for collecting data by using structured interview schedule. Percentage analysis and Garrett's ranking techniques were used in analyzing the data. The results showed that the processors in FPCs should try to reduce the cost of their produce, so that it could attract all income peoples to purchase FPCs products. The profit percentage has been less for retailers through FPCs products. The retailers should have to develop competitive market promotion measures to create awareness to the consumers about the FPC value added products. Providing discounts, offers and new combo packs for FPC products should be promoted to attract the consumers.

Keywords

Farming Population, Agricultural Activities, Farmer Producer Company.

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