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Kumar, Surender
- Innovative and Extensive Use of Internet Technology in Marketing Research
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Authors
Affiliations
1 Singhania University, Rajasthan, IN
2 KAIM College, Charkhi Dadri, Haryana, IN
3 CRM Jat College, Hisar, Haryana, IN
1 Singhania University, Rajasthan, IN
2 KAIM College, Charkhi Dadri, Haryana, IN
3 CRM Jat College, Hisar, Haryana, IN
Source
International Journal of Education and Management Studies, Vol 2, No 3 (2012), Pagination: 333-336Abstract
This paper is dedicated to the new and innovative technologies that are being used in the field of Marketing. The role of the Internet in marketing research and its implications on the business decision-making processes. Although companies conduct a variety of research methods in an offline environment, the paper aims to stress the importance of Web opportunities in conducting the Web segmentation and collecting customer data. Due to the existence of different perceptions concerning the role of the Internet, this paper tries to emphasize its effort of an interactive channel that serves the function of not only an informational nature, but as a powerful research tool as well. Several data collection and analysis methods/techniques are discussed that would help companies to take advantage of a Web as a significant corporate resource.Keywords
Internet Technology, Marketing Research- Importance of Indian Mutual Fund:A Study of Growth Schemes
Abstract Views :178 |
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Authors
Affiliations
1 Department of Commerce, Govt. PG College for Women, Bhodia Khera, Fatehabad, IN
1 Department of Commerce, Govt. PG College for Women, Bhodia Khera, Fatehabad, IN
Source
International Journal of Education and Management Studies, Vol 2, No 4 (2012), Pagination: 471-472Abstract
Investment is a commitment of funds in real assets or financial assets. Investment involves risk and gain. In the present dynamic global environment, exploring investment avenues are of great relevance. Investment skills developed over a period of time are considerably influenced by experience and spadework carried out to arrive at conclusions. The success of an investment activity depends on the knowledge and ability of investors to invest, the right amount, in the right type of investment, at the right time.Keywords
Mutual Funds, Growth Schemes.- Evaluation of Websites of Library and Information Science Departments in North India
Abstract Views :197 |
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Authors
Affiliations
1 School of Studies in Library & Information Science, Vikram University, Ujjain, Madhya Pradesh, IN
1 School of Studies in Library & Information Science, Vikram University, Ujjain, Madhya Pradesh, IN