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Authors
Affiliations
1 Haryana School of Business, Guru Jambheshwar University of Science and Technology, Hisar, Haryana, IN
Source
International Journal of Education and Management Studies, Vol 7, No 4 (2017), Pagination: 545-549
Abstract
Dairy industry is a backbone of Haryana's economy. Both branded and unbranded dairy sector is working simultaneously. Branded dairy products have their own attributes, which is used to attract and satisfy the consumers. But the perception of both rural and urban people may be different. Their way of thinking may be different. Some attributes which are important for rural people may be less important or not important for urban people. This paper compares the perceptions of rural and urban people regarding importance of attributes while buying branded dairy products. With the help of primary data obtained from both urban and rural area, analysis has been done. Results show that there is no disparity between the perception of rural people and urban people. The perception regarding the importance of attributes related to all regions of Haryana is same.
Keywords
Dairy Industry, Attributes, Availability, Approachability, Reliability, Rural, Urban.
