International Journal of Education and Management Studies

Parveen Vashisth ¹

Affiliations
1 DBA, CDLU, Sirsa, Haryana, IN

Abstract

Internet marketing is also known as website marketing, online marketing and also better known as marketing of products or services on the Internet or marketing websites or at the own website of the organisation (Story, Louise and com Score , 2008]. It is a very beneficial way for organisations to introduce their services or products to their customers. The most interconnectivity nature of Internet marketing in terms of providing quick response and working on received responses, is a unique quality of the Internet Marketing [www.nytimes.com, 2008). This paper highlights on the fact that Internet marketing is considered to have a vast scope because it not only specifies to the Internet, e-mail, and wireless features. Internet marketing provides creative and technical aspects of the Internet, which consists of designing, development, advertising, and sales. It is the most suitable process for various companies and organisations to introduce their products and their required services online. Companies can target customers according to their areas of interests, or even they can work for their targeted products towards the customers belonging to a specific region or nation. Internet Advertising has the most crucial feature of modifying, tracking and testing their products in a very quick form as they receive feedback from their customers very quickly and even receive responses indirectly as when the customers check on their choice of products it gradually goes into the advertiser's log book by which the interests of the customers can be easily traced, their likings for their products, their features etc and by this means instant reports can be generated and new designs or product features can be developed soonest to suit the needs of the customers.

Keywords

Banner Ads, Search Engine, Cost per Click, Online Advertising, Pop Ups, Geo Marketing, Security etc.

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Parveen Vashisth ¹

Affiliations
1 DBA, CDLU, Sirsa, Haryana, IN

Abstract

This paper presents the results of a study designed to test the effects of television advertising and interpersonal communications on the teenager's consumer behavior. The effects of such communication processes on teens are evaluated in the context of household decision making. Specifically, the research examines the effects of television advertising and e-advertising, family and peer communications about consumption on the child's participation in household decision making.

Keywords

Television and Print Advertising, Teenager's Perception, Changing Influence.

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