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Yu, Seung–Yeob
- The Effects of Engagement Factors of Virtual Advertising on Purchase Intention: The Mediating Role of Advertising Attitude
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1 Department of Advertising, Namseoul University, KP
2 Department of Advertising, Hanyang University, KP
1 Department of Advertising, Namseoul University, KP
2 Department of Advertising, Hanyang University, KP