K. A. Shreenivasan ¹, P. Vaijayanthi ²

Affiliations
1 School of Management, SASTRA University, Thanjavur – 613401, Tamil Nadu, IN
2 School of Law, SASTRA University, Thanjavur – 613401, Tamil Nadu, IN

Abstract

Objectives: This paper is on the concept of M-Tailing wherein the power of the mobile phone technology is harnessed in retailing. With the exponential increase in communication technology and penetration of mobile phones, M-Tailing will be the future-retailing model. This paper traces the evolution of M-Tailing, the drivers, the hurdles and its future in the country. The explosive growth of E-commerce bodes well for the future of M-Tailing. The retail sector growth in today’s India is considered to be the major driver of M-Tailing India is seen today as the organized retail destination and the GRDI has placed India as number two developing retail market in the world. Organized retail and mall development have gone hand in hand in the country and today we have both large international and local companies making their foray into retail. One other driver is the changing Indian demographics. The increasing upward mobile urban youth market that is very tech savvy will be the future hunting ground for M-Tailers. Applications: The growth of mobile technology i.e. the launch of the 3G in India will be one of the key factors, which will further fuel the growth of M-Tailing. Every coin has the other side. The hurdles to M-Tailing are also examined in this paper. Findings: The paper concludes with what the future model should be and how retailers should design and develop their offering for the future.

Keywords

E-Commerce, E-Retailing, Mobile Retailing, M-Tailing, Technology Transformation.

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R. L. Vinodhini ¹, P. Vaijayanthi ²

Affiliations
1 School of Management, SASTRA University; Thanjavur - 613401, Tamil Nadu, IN
2 School of Law, SASTRA University, Thanjavur - 613401, Tamil Nadu, IN

Abstract

Background/Objective: The study focused on confirming the financial and social empowerment status of women belonging to various self-help groups in the country. Self-Help Group (SHG) is a village-based financial intermediary committee usually composed of 10–20 local women or men. In India, many SHGs are linked to banks for the delivery of micro-credit. Since literature review confirmed the positive attitudes per se of the self help group women, the financial facilities for sending their children to school and access to the day-to-day living amenities. It can be concluded that SHG have been successful in achieving both social & financial empowerment goals. Analysis: The secondary data analysis is made and it also confirms the steady growth on the membership level as number of self help groups in the country. Findings: Findings on social organizations have been presented. The key reasons for the success of SHGs are its link with the poor people, its innovative practices, its capacity to enable people’s participation in development and trust building at different levels between stakeholders. SHGs also help in the financial status of the households. They have developed self-confidence and independence among rural women, which in turn increased the livelihood of the rural people.

Keywords

Self-help Group, Women Empowerment.

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