Altalhi Maryam ¹, Nurazean Maarop ¹, Roslina Ibrahim ¹, Mahmudul Hasan ¹

Affiliations
1 Department of Advanced Informatics School, Universiti Technology Malaysia, Kuala Lumpur, MY

Abstract

Objectives: Recently, many types of businesses have adopted various social media platforms as fundamental components to conduct their processes with customers. The success of any business through social media depends on the level of customer acceptance. Customers’ intention to participate in social media presents a significant area for research. Thus, the objective of this paper is to develop an effective model that can be used to explain the factors affecting customer participation in social media for co-creation services. Methods: This study includes a critical literature review of the following popular acceptance theories: The Technology Acceptance Model (TAM), the Theory of Planned Behaviour (TPB), the Theory of Reasoned Action (TRA) and the Unified Theory of Acceptance and Use of Technology (UTAUT), as well as social media acceptance studies. Findings: The literature review indicates that while numerous technology acceptance studies have used and extended TAM to other constructs, few have extended it to the experience that customers expect to gain from their participation. To fill this gap, the proposed model builds on TAM and extends it using relevant appropriate constructs, such as social influence and customer experience (hedonic value, social integrative value and customer learning value). Improvements/Applications: The information generated by this study may be useful to future studies in the area of acceptance technology. The present research is among the few works examining social media acceptance for co-creation services.

Keywords

Co-Creation, Customer Experience, Social Media, Social Influence, TAM.

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Suriani Mohd Sam ¹, Salwani Mohd Daud ¹, Kamilia Kamardin ¹, Nurazean Maarop ¹

Affiliations
1 Advanced Informatics School, Universiti Teknologi Malaysia, Kuala Lumpur, MY

Abstract

One of the main challengers of the future Internet is to ensure QoS for various types of traffic characteristics with differentiated service requirements. It has been highlighted that OBS can provide high bandwidth data transmission in alloptical Internet network. However, the provisioning of QoS in OBS network is still an issue. The focused of this study is to develop QoS provisioning mechanism at the ingress and core node of OBS network. The proposed QoS provisioning ensures that the differentiated traffic is able to achieve their respective demands. This study proposed a DiffServ-aware ingress node with priority queueing (PQ) and burst assembly mechanisms. In addition, a core node with contention resolution scheme using FDL_WA_WPremp is developed as part of the integration of the proposed OBS network.

Keywords

Burst Loss, Contention Resolution, FDL, OBS, Preemption, Quality-of-Service (QoS), Wavelength Assignment.

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