Jooeun Lee ¹

Affiliations
1 Department of Food and Nutrition, Seowon University, KR

Abstract

This study investigated the importance of and satisfaction level with protein supplements among university students majoring in physical education. The importance and satisfaction perceived by the subjects were analyzed to be used as a basic set of data for improving the quality of protein supplements. Of a total of 536 students, those who took protein supplements were 228(42.5%). There were a total of 307 males (57.8%) and 224 females (42.2%). A significantly higher number of male students took protein supplements than female students (p<0.001) and those who did muscle exercise or had joined a health club had significantly higher numbers of protein supplement takers (p<0.001). In all categories excluding the three categories of 'product advertisement and brand awareness', 'packaging design', 'form of product, e.g. pills, capsules or powder,' the mean score for importance was significantly higher than that of satisfaction level (p<0.01, p<0.001). The analysis of importance-satisfaction showed that while importance was ranked high for 'after-sales service', 'price and quantity' and 'portability', satisfaction for these categories was low, indicating a need for improvement. The study findings show that when developing protein supplements, the focus should be on internal factors such as the efficacy and ingredients of the product and that after-sales service needs to be improved. Moreover, products and packaging that make it more convenient to carry the product and take them when necessary is also recommended to improve satisfaction level. Reasonable prices for products and ways to increase satisfaction with the efficacy of the product will also have to be considered.

Keywords

After-sales Service, Efficacy, Importance, Protein Supplement, Satisfaction.

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JooEun Lee ¹, SeonHee Ko ²

Affiliations
1 Department of Food and Nutrition, Seowon University, KR
2 Department of Airline Service, Seowon University, KR

Abstract

Background/Objectives: The purpose of this study was to examine the relationship among in-flight meal service quality, customer value and loyalty. To accomplish this, a questionnaire was developed based on previous studies. Methods/ Statistical analysis: A convenience sample of 400 respondents was surveyed and a total of 368 usable questionnaires were analyzed. SPSS 21.0 was used as statistical tool for data analysis. Descriptive analysis was conducted to examine the demographic characteristics of the participants. And to test the constructive validation of the instrument for evaluation, factor analysis was carried out. And multiple regression analysis was performed to know the impact among variables. Findings: The average of in-flight meal service quality score was 3.27/5.00 and in-flight meal service quality was highest with service factor of 3.30, followed by sanitation factor with 3.27 and food factor with 3.25. Meanwhile, the average of customer value score was 3.14 and loyalty was 3.28 respectively. Furthermore, there was a significantly positive correlation among food, service, sanitation, customer value and loyalty (**p<0.01, *p<0.05). Specifically, service factor and the sanitation factor (p <0.01) showed a significant high correlation (p2=0.41, p<0.001). Furthermore, influences of in-flight service quality on loyalty showed significantly positive effects in food (β=0.160, p<0.01), service (β=0.315, p<0.001) and sanitation (β=0.385, p<0.001) factors. Regarding the degrees of influences on customer value and loyalty, sanitation showed the highest effects. Application/Improvements: It is necessary for an airline to continuously understand customers’ needs for supplementary services and hygienic management for in-flight meal, not to mention the quality of in-flight service.

Keywords

Customer Value, In-Flight Meal Service Quality, Loyalty, Sanitation.

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Jooeun Lee ¹

Affiliations
1 Department Chinese Language and Literature, Sookmyung University, Korea

Abstract

Objectives: The most important factor to design overseas glocalization strategy is to identify the cultural consumption behaviors and patterns of the consumer group in order to accomplish simultaneous production and consumption in accordance with individual’s desire for cultural consumption as well as understanding of newly defined supranational media environment developing with media technology. The meaning of so called ‘killer contents’ to lead the cultural consumption of the world market must be found from the perspective of “What do they consume?” or “How do they consume?” Methods/Statistical Analysis: Especially the new demands arising from relationship with people in the other cultures must be found, the media environment and cultural consumption structure of the foreign country must be identified in the glocalization perspective, and efforts must be made to include such findings into the media environment. Improving the understanding of new media environment and media technology is important in this context and we must contemplate for means to accept and activate the concept of cultural dissolution and fusion, found in the digital concept, in content perspective. Findings: Some claims that the point of view on Korean Wave must be changed. The Korean Wave must be understood as the process of establishing cultural homogeneity with the consuming country rather than simple propagation of Korean culture, and expand and summarize the concept of Korean Wave expansion stages into the following: “Contents enter new market (spreading new cultural trend)’ -> ‘Consumption of contents (checking the possibility of grafting into the local culture)’ -> ‘Forming new consumption culture (cultural sympathy)’ -> ‘Glocalization or generalization of culture (forming sense of unity of culture)’ -> ‘Creating conditions for contents to continuously enter the market (cultural exchange)’. Improvements/Applications: It is time to recognize the necessity to treat the concept of glocalization in the aspects of ‘cultural exchange’ rather than ‘cultural expansion’.

Keywords

Culture Fusion, Digitalization, Glocalization, Hallyu, Consume.

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